Prospecting Tools vs. Lead Generation

Recently, I’ve been bombarded with tools and software from different “gurus” that are being marketed as “lead generation” tools.

Some of the headlines read:

  • Grab Red Hot Leads
  • Grab Hungry Leads
  • Grab Hot Leads By The Truck Load
  • Powerful Lead Generation Tool

I was thinking about this over breakfast and catching up on some reading. Check out the Wikipedia definition of a “sales lead“. The true definition of a sales lead is a person or entity that has expressed an interest in your product or service.

Many of the tools and services being hyped or marketed online today are “prospecting tools”.

The line between a lead and a prospect has certainly become blurred and I’m not certain online marketers are making it any easier.

On a lighter note, I was amused this morning to find a post on a popular Internet marketing forum from a company in India that provides web development and Internet marketing services. They were asking for ideas on how to generate leads for their websites. Ironic that an online marketing company is asking for ideas on generating leads when they trying to help customers potentially do the same.

While many tools that are scraping data, compiling it as a “sales lead”, there are many services, companies, and software that by definition generate a qualified sales lead according the Wikipedia definition.

What are your thoughts? Has the line between true lead generation and prospecting become blurred? What are your thoughts on lead generation and prospecting online?

Prospecting Tools vs. Lead Generation

 

Avoid Amish Shah Products

Thinking about buying into the Magic Bullet System, Hexatrack, or Google Goggles? My advice, don’t do it.

Every product I’ve tried from Amish Shah and company comes with lousy customer support. When I purchased a package from these guys last year it took weeks to deliver on promised bonuses.

My most recent experience has been with their Google Goggles product. It stopped working. When I contacted support they closed my ticket out twice without ever responding to my request for help. They didn’t mind taking my money or my monthly maintenance payment.

What’s my conclusion? If you spend $3,000 and a huge monthly support fee, they might take care of you, but as of this writing I have two products from Amish Shah that don’t work. Hexatrack is down for maintenance so you can’t run any new campaigns and Google Goggles doesn’t work.

hexatrack

If anyone else has had issues with Amish Shah products please reply to this post.

I’ll be starting a “Guru Reviews” section for visitors to post comments on how well or poorly the gurus support their products.