Recently, I’ve been bombarded with tools and software from different “gurus” that are being marketed as “lead generation” tools.
Some of the headlines read:
- Grab Red Hot Leads
- Grab Hungry Leads
- Grab Hot Leads By The Truck Load
- Powerful Lead Generation Tool
I was thinking about this over breakfast and catching up on some reading. Check out the Wikipedia definition of a “sales lead“. The true definition of a sales lead is a person or entity that has expressed an interest in your product or service.
Many of the tools and services being hyped or marketed online today are “prospecting tools”.
The line between a lead and a prospect has certainly become blurred and I’m not certain online marketers are making it any easier.
On a lighter note, I was amused this morning to find a post on a popular Internet marketing forum from a company in India that provides web development and Internet marketing services. They were asking for ideas on how to generate leads for their websites. Ironic that an online marketing company is asking for ideas on generating leads when they trying to help customers potentially do the same.
While many tools that are scraping data, compiling it as a “sales lead”, there are many services, companies, and software that by definition generate a qualified sales lead according the Wikipedia definition.
What are your thoughts? Has the line between true lead generation and prospecting become blurred? What are your thoughts on lead generation and prospecting online?
Prospecting Tools vs. Lead Generation
Thinking about buying into the Magic Bullet System, Hexatrack, or Google Goggles? My advice, don’t do it.
Every product I’ve tried from Amish Shah and company comes with lousy customer support. When I purchased a package from these guys last year it took weeks to deliver on promised bonuses.
My most recent experience has been with their Google Goggles product. It stopped working. When I contacted support they closed my ticket out twice without ever responding to my request for help. They didn’t mind taking my money or my monthly maintenance payment.
What’s my conclusion? If you spend $3,000 and a huge monthly support fee, they might take care of you, but as of this writing I have two products from Amish Shah that don’t work. Hexatrack is down for maintenance so you can’t run any new campaigns and Google Goggles doesn’t work.
If anyone else has had issues with Amish Shah products please reply to this post.
I’ll be starting a “Guru Reviews” section for visitors to post comments on how well or poorly the gurus support their products.
Conventional wisdom with most of the PPC gurus and even the major search engines is to delete or pause keywords that are not performing. Typically, I will pause keywords, adgroups, or campaigns that are not generating conversions.
The other day I discovered something interesting that yielded the same result in both Google and Yahoo.
After scanning my Google and Yahoo accounts for keywords with zero to 99,999 impressions, zero assists, and zero conversions over the previous 30 day period, I paused those keywords which resulted in approximately 50,000 keywords getting paused.
In theory, pausing or deleting keywords that are not performing at all should not have any negative affect on your campaigns, budget, or conversions.
After pausing non performing keywords, both my Google Adwords and Yahoo PPC accounts started to perform oddly. My conversions dropped and my CPA average went up by $1.50. After discovering the odd performance with both accounts I started un-pausing some of my adgroups and keywords.
This tells me there is some type of connection between account performace, impressions, and possible keyword counts.
Again, conventional wisdom is to apply the 80/20 rule. I’m going to do some more experimenting with pausing / un-pausing keywords that don’t perform and try to measure the effect it has on account performance.
Are you a PPC guru? Have you encountered something similar? I currently manage about 1,000,000 keywords and would appreciate any feedback you might have for our visitors.