Tag: initial-search

Mobile Search and Product Convergence

on 17 April 2010  Articles, CPA Offers, Ecommerce, Mobile Marketing, Mobile Search  2d Bar, Bar Code Scanning, Brick And Mortar, Brick And Mortar Stores, Category Level, Google, Google Searches, Initial Search, Internal Search, Local Searches, Maximum Effectiveness, Mile Radius, Mobile Search, Personal Thoughts, Screen Projection, Stock Bulbs, Store Searches, Tv Brand, Tv Model, Web Presence

With all the promise for mobile search, 2D bar codes, bar code scanning, etc. I thought I would share a personal experience today and my personal thoughts on where I think mobile search and product convergence will be an amazing step forward for consumers.

I have a large screen projection TV; the bulb blew out and I wanted to replace it. While I found many online places I could have purchased one and waited for delivery, I wanted to purchase one locally within a 25 mile radius. This was also an experiment of sorts. After making several phone calls and discovering that local stores were closed or do not stock bulbs or parts for TVs 2 or more years old I tried something different in my searching.

My initial Google searches and authorized repair store searches came up empty. The store I'll plug for free is Fry's Electronics. When I went to their site, my initial search by part number came up empty on both the TV model # and the bulb model # I was looking for. After doing a broad search on the site by TV brand, I stumbled upon the bulb # I was seeking.

Once I found the bulb, everything else was awesome; I was able to check for in-store pick-up before I jumped in my car.

Conclusion: Brick and mortar sites both on local search and internal search fail to deep link effectively for mobile local search. At the point in which brick and mortar stores have internal search that is deep enough for consumers to find parts or products easy, both desktop and mobile search will be limited in their effectiveness to help consumers find the products they are looking for via mobile device.

For mobile local search to be powerful for brick and mortar stores, they will need to make sure their products are deep linked on the web. A category level only web presence will not have maximum effectiveness for mobile local searches. Once brick and mortar stores allow their products and parts to show up on the web for local search based on a part number, zip code, sku, etc. they will start to realize the power of local search on mobile devices.

Read my 2nd product search on the same day...

This test was a pure mobile local search attempt.

My wife asked me to find a board game for her that she really liked. The name is fairly popular and should have produced at least one local result. Unfortunately, it did not. A mobile search for a game name, zip code and 2nd attempt based on game name and city resulted in zero useful results. i drove to three stores before I finally found the game I was looking for.

Conclusion: Local retailers, brick and mortar stores are missing out on the growing mobile search market, which is also helpful for desktop searchers. PubCon Dallas 2010 reported that Google attributes one-third of all mobile searches as local in nature. (I'll look for the actual report and post at a later date when I find it)

As consumers do more searching on their web enabled smart phones, savvy brick and mortar retailers can gain new customers by ensuring their products can be found on the web by mobile searchers.

Have you done a local search on your mobile phone for a product? Did you find it? Could not find it? Share your mobile search story with our visitors.

Twitter Results on Google and Bing

on 23 February 2010  Bing, Google, SEM, Social Media Marketing, Twitter  Active News, Bind, Displays, Google, Google Results, Image, Initial Search, Job, Job Search, News Scroller, Olympics, Quick Test, Screen Shots, Search Google, Search Phrase, Search Results, Serps, Tweet, Twitter

Most know that Twitter results are now being displayed on Google and Bing. But how quickly do potential results appear? I did a quick test on both Google and Bing. See screen shots below for "watch olympics live online"

As you'll see in the first screen shot, Google shows two results on my initial search.

twitter-results-google

On my second query, I first posted my search phrase in a tweet. The results are amazing. Google displayed my tweet in about 60 seconds (that's fast!!)
Notice the Twitter post highlighted by yellow. Google shows the time in which the tweet was posted. Google also displays Twitter results in its SERPs / organic listings. Also, notice in my second search, Google displays Twitter results in an active news scroller. Google certainly does a better job at displaying Twitter search results than Bing. (see Bing results in last image)

twitter-indexed-google1

Bing Twitter results: While Bing did display my test tweet I'm not sure if Bind displayed it as quickly as Google. I'll need to run another test or two.
One of the things I don't care for in Bing Twitter results is that you need to know enough  to go to http://www.bing.com/twitter/ - The method that would seem to make the most for searchers is to just display Twitter results directly in SERPs as Google does. It also appears that Google results from Twitter are a bit more relevant than  (I'd like to hear your thoughts on this. Do you care if results show up in SERPs or on a dedicated page?)

twitter-results-bing