Auction Insights Google Adwords

Were you as surprised as I was when logging into your Google Adwords account recently to see a new feature offered call “Auction Insights”. A new feature designed to provide a level of competitive intelligence at the keyword level as to who you are competing for several factors:

  • Impression Share
  • Average Position
  • Overlap Rate
  • Position Above Rate
  • Top of Page Percentage

For more detailed information on this new feature here are some great articles to reference:

What are your thoughts on this new feature? Will it help advertisers or create more Adwords Chaos?

Adwords Auction Insights

 

Be #1 On Google

To start 2011 off different this year, I’m doing something I’ve never done. 2011 I’m going to be doing some book reviews, sharing insights, ideas, and open up some discussion on various search engine and online marketing books.

The first book I’m going to cover is “Be #1 On Google, by Jon Smith. He is also the author of  Grow Your Business With Google Adwords”.

You can purchase both of his books on Amazon using the links below:




In his book “Be #1 on Google” Jon Smith shares 52 ideas / tools to drive customers to your website. Each day, for the next 52 days, I’ll be sharing one of his tips / tools. I won’t dive into the content of each chapter…that’s why you’ll want to purchase of copy of your own, but I will share each tip he outlines. At the end, we’ll see if all the information he shares truly helps to move you closer to a #1 position on Google.

Tip #1:

Where do you rank right now?

This might seem pretty silly, but you’d be amazed at how many folks don’t even know if their domain name or website is actually showing up in Google. Why is Google so important? At the time of the writing of “Be #1 on Google”, 60% of all Internet searches are initiated on the big G.

Type in your domain name without the www. on the front end of it, and without the .com. Example: www.searchenginepro.net would be entered as “searchenginepro”. In this case, I happen to have the #1 spot for both “searchenginepro” and “search engine pro”. I guess I must have done something right 🙂

Jon then asks readers to type in the name of their best selling product, service, or industry. Are you on page 1, 2, or 3? or not at all? This is a basic starting point for many folks to determine if they are even anywhere near the top 30 rankings. For more information and tips, grab one or both of Jon’s books and read along.

Look for Tip #2 tomorrow