Pitfalls of Social Media Marketing

Some might think it is all upside becoming a social media marketeer, but you need to real Perry Belcher’s farewell blog post in its entirety to understand what I’ve been saying from the beginning about social media marketing… Once you go high profile, it’s an all consuming task. Perry Belcher is taking his life back and going private. Perry is one of the most respected high-profile social media marketing trainers in this space so his thoughts are worth considering before you decide your company is going to rely entirely on social media to generate leads or prospects for your business.

Dear Friends,

Today I decided to end my career as an internet marketing trainer. I have told so many of my students that when your 1% unhappy it’s time to get out. Now it’s time to follow my own advice.

Over the last 18 months or so I have had the privilege to meet and work with some of the coolest, kindest, most generous people I have ever known. I have truly enjoyed sharing my knowledge of internet marketing and social media marketing with each and every one of you.

So why would I quit? There are several reasons, but here are a few…

First, training and coaching, for me, is an all encompassing business. I took on every client’s challenges as my own and and my time with my family has been very limited since I began on this path. I look very forward to focusing on just being dad and a husband for a while.

Secondly, while there are a great many people who have shown me a great deal of love, there are a few that have shown a heavy dose of hate and anger, partially because of my past. This group has unfortunately been much more vocal and harsh.

While I can take reasonable criticism, today I have concerns for my safety and the safety of family.

Third, I remembered that it’s much more fun and profitable to be a marketer than it is to teach internet marketing…a truth that someone had to hit me over the head to help me remember.

So, that being said I need to make a clean break….

I have asked that all my internet marketing training products be removed from the market.

I am in the process of removing all internet marketing related materials form my blogs.

Over the next bit of time I will be reverting my social media connections back to close personal friends.

I will have canceled all future internet marketing and social media speaking opportunities and will not accept new ones.

In short, I am taking my life back to private.

My current clients will be supported by Ryan Deiss’ company, Infomastery, but I will be creating no new internet marketing trainings and I have canceled all future speaking engagements regarding internet marketing.

For any current customers and clients who are still owed coaching/consulting from me, I will still be hanging around for as long as it takes to make sure that you are taken care of. In other words, while my public persona will more or less vanish, I’ll still be helping you privately and WILL NOT violate prior agreements. (NOTE: This includes “Social Media Money System” customers who are owed coaching calls with me.)

If you have any questions or concerns about any of this, please contact customer support at: support@drivingtraffic.com

…or by phone at: 512-600-4363

I appreciate your care and understanding and I wish each and every one of you great success in your future endeavors.

Sincerely,
Perry Belcher”

Wish you the best Perry – SearchEnginePro

Commission Junction – Affiliate Marketing

Commission Junction is joke unless someone can prove me wrong. After some split testing along with some CPA network offer tests, Commission Junction comes up a loser in every test.

We recently let a HydraNetwork CPA offer run its course. The first month it made over $5000 with our offer converting at over 25% for the month. For the month of August in which one of our offers expired, it closed out at a conversion rate of just over 21%. The offer paid out less than $10 for each conversion.

How’s that stack up with similar or identical offers on Commission Junction? We ran a CJ.com offer from the same company with a slightly different ad and it barely converted at 3%. After testing another offer from a major company we had ZERO conversions for our test on 8/28/09.

In yet another test, we bought some products for our office through a Commission Junction banner on one of our sites, and the order never recorded. Only after contacting the vendor directly did they give us credit for the purchase. CJ.com lists various reasons why a click or conversion may not register successfully. Our take is that most affiliate management networks are designed to break easily to reduce commissions paid out. (No hard proof, just a professional hunch)

In addition to our split testing, we track all of our outbound clicks to affiliate offers and those numbers don’t always match and some with startling differences in some cases.

Are you a Commission Junction marketer? What have your conversion rates been like? Are you a super affiliate or know of other programs similar to CJ.com that convert better? Share them with our visitors by responding to this article.

We will continue to test various offers through the Commission Junction network and report any success stories, but for now we remain disappointed with the poor performance of CJ.com offers we’ve tested against other successful offers on other networks.