Mobile Marketing

While I’m not in over my head into mobile media marketing I am paying attention. There’s a lot going on and some really good sources of information are starting to surface.

It’s no secret that the US is last in the parade when it comes to mobile marketing. Asia and the UK are both further ahead than the US in this space. But with Sprint announcing the upcoming release of the first 4G phone in the US this is huge. Also, Dallas, TX is one of the first big city’s to get 4G.
So what’s 4G and why is it so important? While I won’t touch on frequencies or the IEEE stuff, 4G is also referred to as WiMax.

Wimax has an effective range of 30 miles which looks like it could be promising for rural areas. 4G / Wimax has the ability to hit speeds of 70MB per second which could give some of the traditional broadband providers a run for their money.

4G opens up a world of possibilities for mobile marketers and mobile device users alike with amazing speed and range that was not possible with traditional WiFi type networks.

Here are some keyword words to be paying attention to in the coming months:

  • Mobile Marketing
  • Mobile Social Marketing
  • Location Based Social Networking
  • 2D Bar Codes
  • Mobile Keywords / Short Codes

Bandwidth and range are the keys to unlocking the power and true potential of mobile devices. I’m going out on a limb and making a strong prediction that mobile device use and how we market to potential customers will look tremendously different than it does in 2010.

What are your marketing predictions for mobile device use and marketing? Share your thoughts, vision, and ideas with our readers.

Don’t Get Burned By Google Adwords

This evening, I heard a story about a successful local business that got burned using Google Adwords. How did they get burned? They apparently had their account set to autopay and were using keywords that broad matched to a newly released movie. They burned through $18,000 over one weekend.

Can you imagine this poor guy coming into the office on Monday morning expecting to find some new orders or leads, opening up his Google Adwords account only to find he spent 18k in company money for movie clicks? While this story may sound extreme or remote, it’s not. Many Adword nubes loose money because they don’t understand some of the basic principles of keyword matching.

Personally, I’ve never been a fan of putting campaigns or accounts on autopilot. We spend a substantial amount of money each month on Adwords advertising, but I still look at accounts each morning and fund them accordingly.

Are you new to Google Adwords? Don’t get burned because you don’t understand how Google matches your keywords. Start off modestly funding your account until you are confident you know what you are doing. Watch your accounts over 30-60 days and make sure your keyword campaigns are stable.

Today, there are many Google Adwords marketers that can help get you over the learning hump or even review your keyword campaigns to make sure you are set up correctly. Don’t be another Google Adwords headline. If you need help with your Adwords account, get it. The price of getting professional help will be worth it in the long run.