Internet Marketing Gurus

Are you sick and tired of all the self proclaimed Internet marketing gurus? I am!

The final straw for me was about a week ago when I purchased a GMail secrets offer for $97 – Since I’m in the field; I invest money in all sorts of different products and marketing services that I like to test.

After testing this product out for nearly a week, I couldn’t replicate a single test as outlined in the video tutorial. Each time I contacted customer support it would take two days for me to get a one liner that didn’t answer my questions.

Additionally, none of the screen shots looked anything like what I use every day in my Google Adwords account / MCC. While I would have really liked to test out this potential insider secret for Gmail advertising, I just asked for a refund out of frustration and the lack of any real customer support.

In my testing, I found that normal settings in Adwords interface for the content network proved more successful in getting my ads to show up in Gmail than the tactics outlined in the video tutorial.

Over the course of the week I received numerous emails from other gurus promoting this product. I came to the realization that half of these Internet marketing gurus never test any of the products they promote. They just affiliate market something that another guru put out.

I also found several companies that I respect that recently began promoting products or services they’ve never tested. I’m not sure what value they are providing other than buy “this” product because so and so is a really good guy or gal.

Here’s what I’m proposing to do more of in 2010; provide “real” results for guru marketing tools with an honest assessment of how they did or didn’t work.

I’ll also contact customer support and see how long it takes for them to respond and then grade them on how well they respond to my support request.

What Internet tools, products or services have you used for your business and they did not perform as promised or the customer support was horrible? Share your stories with our visitors.

The Funny Thing About Internet Gurus

The other day my son was reading a copy of Mike Filsaime’s “The Secrets To Building A 7 Figure Business Online / MarketingDotCom”. He read a section where the author Omar Martin talked about newbies to Internet marketing getting information overload. My son asked me; “Dad, do you have information overload? You can get information overload if you try to read too much stuff”.  I had to tell him the truth so I said YES.

I’ve been involved with Internet marketing since 1999. As a professional Internet marketer, there is always a new tip, trick, tool, method, or gadget that can help customers generate more traffic, visitors, conversions, or sales. As an Internet marketer school never stops. I’m acclimated to Information overload, it’s in my DNA. But for the business ownner or Internet newbie, Information overload can stop you in your tracks.

Here’s the issue I have with “The Big Internet Guru’s” – while most will tell you to pick one to three mentors and stick with them, they all sell, cross-sell, product launch one another’s products. Maybe I sign up for information on Frank Kern’s Mass Control 2.0, next thing I know, I’m getting an offer From Frank on Mike Filsaime’s Butterflymarketing 2.0. Don’t get me wrong, I respect everyone of these guys. It’s my job and responsibility to keep up with the latest trends, but I now read much of my Internet marketing peer’s email from my spam bin. Sign up for 10 guru’s email lists and multiply it by 10.

So where do you start? If I had to start all over again, I would start by seeking out a mentor(s) in your specific niche or area of Interest. Find a marketing mentor who has a proven track record in your field or area of interest. If you start signing up for emails from SEO gurus, Blog Gurus, Social Media gurus, or Video marketing gurus as a newbie you WILL end up with information overload.

What would I do next? Start with the basics. Whether you start with organic traffic, Pay Per Click, or Video marketing, start with one and see it through. Internet marketing is a bit like building a house. If you try to shingle the roof before you pour the foundation and frame the house, you’re likely to have some issues.

Here is a good resource for Adwords and good marketing fundamentals:

Perry MarshallDefinative Guide To Google AdWords – 5 day intro. great if you are interesting in learning more about Google Adwords / Pay Per Click marketing. Perry is a down to earth common sense guy and plugged into the latest information regarding Adwords marketing. I had the priviledge of taking part in his 4 Person Round Table in Chicago.