Internet Marketing Gurus

Are you sick and tired of all the self proclaimed Internet marketing gurus? I am!

The final straw for me was about a week ago when I purchased a GMail secrets offer for $97 – Since I’m in the field; I invest money in all sorts of different products and marketing services that I like to test.

After testing this product out for nearly a week, I couldn’t replicate a single test as outlined in the video tutorial. Each time I contacted customer support it would take two days for me to get a one liner that didn’t answer my questions.

Additionally, none of the screen shots looked anything like what I use every day in my Google Adwords account / MCC. While I would have really liked to test out this potential insider secret for Gmail advertising, I just asked for a refund out of frustration and the lack of any real customer support.

In my testing, I found that normal settings in Adwords interface for the content network proved more successful in getting my ads to show up in Gmail than the tactics outlined in the video tutorial.

Over the course of the week I received numerous emails from other gurus promoting this product. I came to the realization that half of these Internet marketing gurus never test any of the products they promote. They just affiliate market something that another guru put out.

I also found several companies that I respect that recently began promoting products or services they’ve never tested. I’m not sure what value they are providing other than buy “this” product because so and so is a really good guy or gal.

Here’s what I’m proposing to do more of in 2010; provide “real” results for guru marketing tools with an honest assessment of how they did or didn’t work.

I’ll also contact customer support and see how long it takes for them to respond and then grade them on how well they respond to my support request.

What Internet tools, products or services have you used for your business and they did not perform as promised or the customer support was horrible? Share your stories with our visitors.

Social Media – Does it Work?

I found this testimonial recently on a site for a lead generation tool. The part I found funny was the fact that most of the folks selling social media marketing services claim you can replace pay per click and other forms of marketing.

This person utilized a $4000 lead generation tool to find potential customers for social media marketing services. If social media is so powerful, why didn’t this person just use social media to find new customers?

“After experimenting with XYZ lead generation tool for a while I finally struck Gold!
After completing a course on Social Media Marketing, I decided to search for prospects
in need of Social Media Marketing. With just one search, I scored 2 new clients. These 2
contracts alone paid for my investment in XYZ lead generation tool!” — B.R.

In a recent mastermind conference call with Perry Marshall and nearly 300 other participants, feedback was unanimous that savvy marketers use pay per click marketing over social media to generate consistent and measurable business results whether it be new sales, leads, or prospects.

With that being said, I still think social media has a role in marketing that should not be overlooked. The question is how much time do you allocate towards social media vs. other forms of online and offline marketing?

Care to see a demo of the lead generation tool? Visit Lead Evolution