Social Media – Does it Work?

I found this testimonial recently on a site for a lead generation tool. The part I found funny was the fact that most of the folks selling social media marketing services claim you can replace pay per click and other forms of marketing.

This person utilized a $4000 lead generation tool to find potential customers for social media marketing services. If social media is so powerful, why didn’t this person just use social media to find new customers?

“After experimenting with XYZ lead generation tool for a while I finally struck Gold!
After completing a course on Social Media Marketing, I decided to search for prospects
in need of Social Media Marketing. With just one search, I scored 2 new clients. These 2
contracts alone paid for my investment in XYZ lead generation tool!” — B.R.

In a recent mastermind conference call with Perry Marshall and nearly 300 other participants, feedback was unanimous that savvy marketers use pay per click marketing over social media to generate consistent and measurable business results whether it be new sales, leads, or prospects.

With that being said, I still think social media has a role in marketing that should not be overlooked. The question is how much time do you allocate towards social media vs. other forms of online and offline marketing?

Care to see a demo of the lead generation tool? Visit Lead Evolution

Pitfalls of Social Media Marketing

Some might think it is all upside becoming a social media marketeer, but you need to real Perry Belcher’s farewell blog post in its entirety to understand what I’ve been saying from the beginning about social media marketing… Once you go high profile, it’s an all consuming task. Perry Belcher is taking his life back and going private. Perry is one of the most respected high-profile social media marketing trainers in this space so his thoughts are worth considering before you decide your company is going to rely entirely on social media to generate leads or prospects for your business.

Dear Friends,

Today I decided to end my career as an internet marketing trainer. I have told so many of my students that when your 1% unhappy it’s time to get out. Now it’s time to follow my own advice.

Over the last 18 months or so I have had the privilege to meet and work with some of the coolest, kindest, most generous people I have ever known. I have truly enjoyed sharing my knowledge of internet marketing and social media marketing with each and every one of you.

So why would I quit? There are several reasons, but here are a few…

First, training and coaching, for me, is an all encompassing business. I took on every client’s challenges as my own and and my time with my family has been very limited since I began on this path. I look very forward to focusing on just being dad and a husband for a while.

Secondly, while there are a great many people who have shown me a great deal of love, there are a few that have shown a heavy dose of hate and anger, partially because of my past. This group has unfortunately been much more vocal and harsh.

While I can take reasonable criticism, today I have concerns for my safety and the safety of family.

Third, I remembered that it’s much more fun and profitable to be a marketer than it is to teach internet marketing…a truth that someone had to hit me over the head to help me remember.

So, that being said I need to make a clean break….

I have asked that all my internet marketing training products be removed from the market.

I am in the process of removing all internet marketing related materials form my blogs.

Over the next bit of time I will be reverting my social media connections back to close personal friends.

I will have canceled all future internet marketing and social media speaking opportunities and will not accept new ones.

In short, I am taking my life back to private.

My current clients will be supported by Ryan Deiss’ company, Infomastery, but I will be creating no new internet marketing trainings and I have canceled all future speaking engagements regarding internet marketing.

For any current customers and clients who are still owed coaching/consulting from me, I will still be hanging around for as long as it takes to make sure that you are taken care of. In other words, while my public persona will more or less vanish, I’ll still be helping you privately and WILL NOT violate prior agreements. (NOTE: This includes “Social Media Money System” customers who are owed coaching calls with me.)

If you have any questions or concerns about any of this, please contact customer support at: support@drivingtraffic.com

…or by phone at: 512-600-4363

I appreciate your care and understanding and I wish each and every one of you great success in your future endeavors.

Sincerely,
Perry Belcher”

Wish you the best Perry – SearchEnginePro