Yellow page advertising has been on the decline for some time now and with the continued adoption of smart phones more and more folks are using the Internet to find local businesses.
At home, yellow page books go from my front door or driveway directly into my recycle bin. As I talk with friends and business owners, many tell me they cannot remember the last time they used a yellow pages book to find a local business.
So the question of how effective yellow page advertising is very relevant with the continued growth of smart phone users.
Do you spend money on yellow page advertising? If so, how much? And most importantly, how well is your yellow page advertising working? Share your opinions below>>>
Yellow Page Advertising
Not sure what’s up with Microsft Adcenter this evening. Appears there is some type of outage.
I received a message from Microsoft looking for beta testers for their new phone app for Adcenter stats, but I needed my adCenter ID. With the outage, no go and it beta sign up reads as though they are only looking for beta testers using Windows Phone 7…what about us iPhone and Android users?
Microsoft…get with the program. Advertisers looking to spend money with you shouldn’t have to jump through hoops, use a specific OS, or browser to access adCenter.
Are you a Microsoft adCenter advertiser? Do you use Windows or another OS, mobile or tablet device to access adCenter? Share your thoughts below.
Thinking about buying into the Magic Bullet System, Hexatrack, or Google Goggles? My advice, don’t do it.
Every product I’ve tried from Amish Shah and company comes with lousy customer support. When I purchased a package from these guys last year it took weeks to deliver on promised bonuses.
My most recent experience has been with their Google Goggles product. It stopped working. When I contacted support they closed my ticket out twice without ever responding to my request for help. They didn’t mind taking my money or my monthly maintenance payment.
What’s my conclusion? If you spend $3,000 and a huge monthly support fee, they might take care of you, but as of this writing I have two products from Amish Shah that don’t work. Hexatrack is down for maintenance so you can’t run any new campaigns and Google Goggles doesn’t work.
If anyone else has had issues with Amish Shah products please reply to this post.
I’ll be starting a “Guru Reviews” section for visitors to post comments on how well or poorly the gurus support their products.
The more I think about it, the more it appears that Twitter is an IM application on steroids. Twitter allows for tweets and twitting with your peeps, just like an IM application. The primary difference is that all of your tweets end up in a blog that can be searched.
Think about it, take your favorite IM tool and look at the similarities:
- I can tweet from my cell phone – I can IM from my phone
- I can send URLs in a tweet – I can send URLs via IM
- I can tweet photos – I can send photos via IM
- I can follow or be followed in Twitter – I can do the same with IM
Again, the big difference is that traditional IM has some forms of privacy and can be somewhat proprietary. With Twitter, there are numerous applications, but if you can get to the web via desktop or mobile phone you can tweet and search twitter as a wider public medium.
What are your thoughts on Twitter? How are you using Twitter? Is Twitter a giant IM application on steriods? Is Twitter a fad? or is Twitter the application that could give Google a run for its money?