In idea #3, Jon discusses organic listings vs. paid listings. While there is much debate about paid vs. organic listings, Jon’s primary point is that your goal should be to rank well organically or at least make sure your site is search engine friendly before you spend a bunch of cash on paid listings. (I agree with this and use this strategy for my personal projects as well as my clients)
If you do a great job with organic listings and paid, you’ll have two ads displaying your product or service. To read the rest of Jon’s ideas for being #1 on Google grab a copy of his book from Amazon.
Previous Ideas for ranking #1 on Google:
Idea #2 in Jon Smith’s book Be #1 on Google is to go “niche”
Have you ever heard this before? “No matter which search term I choose, my competitor is always number 1” What can I do?
In Jon’s example he explains the difference between targeting “toys” vs. “wooden toys” – I urge you to purchase his books to read more.
By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.
Exercise: In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.
Utilizing niche keywords has been a key element of everything I do online.
Grab Jon’s books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.
See idea #1 – Be #1 On Google
Review sites can be a great source of information with reviews from actual customers or feedback on a product, service, or type of business. However, a general trend is that a website owner develops and promotes a review site; Some have real information while others may have artificially generated data. In some verticals, competitors will create false or bogus reviews for their competition.
The problem that exists with some review sites is they turn out to be a form of online extortion for businesses that show up or get listed. Once a review site gains some traction in a particular market or niche, they are typically marketed to the businesses in that niche under the auspices of pay, or you won’t be able to manage or contest anything negative that might show up as a review or rating.
With the advent of review and rating sites and the growth of social media; a new industry call Online Reputation Management has been created. Companies that perform reputation management services will work with various rating, review or social media sites to bury or remove negative online information.
Has your business been unfairly characterized or slandered on a review or ratings site? Share your story with our readers below. Have you dealt with a review or ratings site that wanted you to pay before you could negative information about your company?