Skip to content

Search Engine Pro

  • Home
    • Search Engine Pro
  • Search Engine Optimization
  • Contact Us
  • Sitemap
  • Sitemap

Tag: Odd

PPC Keywords With No Conversions

Conventional wisdom with most of the PPC gurus and even the major search engines is to delete or pause keywords that are not performing. Typically, I will pause keywords, adgroups, or campaigns that are not generating conversions.

The other day I discovered something interesting that yielded the same result in both Google and Yahoo.

After scanning my Google and Yahoo accounts for keywords with zero to 99,999 impressions, zero assists, and zero conversions over the previous 30 day period, I paused those keywords which resulted in approximately 50,000 keywords getting paused.

In theory, pausing or deleting keywords that are not performing at all should not have any negative affect on your campaigns, budget, or conversions.

After pausing non performing keywords, both my Google Adwords and Yahoo PPC accounts started to perform oddly. My conversions dropped and my CPA average went up by $1.50. After discovering the odd performance with both accounts I started un-pausing some of my adgroups and keywords.

This tells me there is some type of connection between account performace, impressions, and possible keyword counts.

Again, conventional wisdom is to apply the 80/20 rule. I’m going to do some more experimenting with pausing / un-pausing keywords that don’t perform and try to measure the effect it has on account performance.

Are you a PPC guru? Have you encountered something similar? I currently manage about 1,000,000 keywords and would appreciate any feedback you might have for our visitors.

Author Search Engine ProPosted on January 15, 2009Categories Pay Per ClickTags Account Performance, Assists, Budget, Campaigns, Conventional Wisdom, Conversions, Delete, Google, Google Adwords, Guru, Gurus, Impressions, Keywords, Major Search Engines, Odd, Pay Per Click, Yahoo, Yahoo Accounts1 Comment on PPC Keywords With No Conversions

SEMrush Sensor

Pages

  • About
  • Affiliate Tools
  • Contact Us
  • PPC Marketing
  • Search Engine Optimization
  • Search Engine Pro
  • SEO SEM Tools
  • Sitemap
  • Web Properties

Categories

  • Affiliate Marketing
  • Alternative Traffic Sources
  • Articles
  • Bing
  • Blogs
  • CPA Offers
  • Craigslist
  • Domain Names
  • Ecommerce
  • Facebook
  • Google
  • Google Slap
  • Guru Reviews
  • Keywords
  • Lead Generation
  • Mobile Marketing
  • Mobile Search
  • News
  • Offline Marketing
  • Pay Per Click
  • Product Launches
  • Product Reviews
  • Real Estate
  • Search Engines
  • SEM
  • SEO
  • SEO Book Reviews
  • SEO Software Reviews
  • Social Media Marketing
  • Technology
  • Twitter
  • Uncategorized
  • Video Marketing
  • Web Hosting
  • Website Design
  • WordPress
  • WordPress Plugin Reviews
  • WSO Reviews
  • Yahoo
  • Youtube

RSS "search engine marketing optimization ppc" – Google News

  • Best web designing company - TandaaBiashara
  • ViserLab Provides Specialized And Affordable Web Development And Digital Marketing Services To Promote Businesses Online - Press Release - Digital Journal
  • 5 Incredible Reasons to Hire an E-commerce Marketing Agency - MassNews
  • Eugen Rosenmeier's Take on the Benefits of Digital Marketing for Blockchain Projects and ICOs - Cryptonews
  • How to Leapfrog Competition With Local Digital Marketing - Business 2 Community
  • Explaining Digital Marketing (with Examples) - Business 2 Community
  • Digital Marketing Transformation Market Regional Analysis, Industry Dynamics 2027 by Top Companies – SAP, Alibaba, Hewlett Packard Enterprise, Adobe Systems, Huawei, Accenture PLC, Google, IBM Corporation, Microsoft Corporation, Baidu, Tencent, CA Technologies, Oracle Corporation - NeighborWebSJ

Powered by Related RSS
  • Home
    • Search Engine Pro
  • Search Engine Optimization
  • Contact Us
  • Sitemap
  • Sitemap
Search Engine Pro Proudly powered by WordPress