Yellow page advertising has been on the decline for some time now and with the continued adoption of smart phones more and more folks are using the Internet to find local businesses.
At home, yellow page books go from my front door or driveway directly into my recycle bin. As I talk with friends and business owners, many tell me they cannot remember the last time they used a yellow pages book to find a local business.
So the question of how effective yellow page advertising is very relevant with the continued growth of smart phone users.
Do you spend money on yellow page advertising? If so, how much? And most importantly, how well is your yellow page advertising working? Share your opinions below>>>