Pitfalls of Social Media Marketing

Some might think it is all upside becoming a social media marketeer, but you need to real Perry Belcher’s farewell blog post in its entirety to understand what I’ve been saying from the beginning about social media marketing… Once you go high profile, it’s an all consuming task. Perry Belcher is taking his life back and going private. Perry is one of the most respected high-profile social media marketing trainers in this space so his thoughts are worth considering before you decide your company is going to rely entirely on social media to generate leads or prospects for your business.

Dear Friends,

Today I decided to end my career as an internet marketing trainer. I have told so many of my students that when your 1% unhappy it’s time to get out. Now it’s time to follow my own advice.

Over the last 18 months or so I have had the privilege to meet and work with some of the coolest, kindest, most generous people I have ever known. I have truly enjoyed sharing my knowledge of internet marketing and social media marketing with each and every one of you.

So why would I quit? There are several reasons, but here are a few…

First, training and coaching, for me, is an all encompassing business. I took on every client’s challenges as my own and and my time with my family has been very limited since I began on this path. I look very forward to focusing on just being dad and a husband for a while.

Secondly, while there are a great many people who have shown me a great deal of love, there are a few that have shown a heavy dose of hate and anger, partially because of my past. This group has unfortunately been much more vocal and harsh.

While I can take reasonable criticism, today I have concerns for my safety and the safety of family.

Third, I remembered that it’s much more fun and profitable to be a marketer than it is to teach internet marketing…a truth that someone had to hit me over the head to help me remember.

So, that being said I need to make a clean break….

I have asked that all my internet marketing training products be removed from the market.

I am in the process of removing all internet marketing related materials form my blogs.

Over the next bit of time I will be reverting my social media connections back to close personal friends.

I will have canceled all future internet marketing and social media speaking opportunities and will not accept new ones.

In short, I am taking my life back to private.

My current clients will be supported by Ryan Deiss’ company, Infomastery, but I will be creating no new internet marketing trainings and I have canceled all future speaking engagements regarding internet marketing.

For any current customers and clients who are still owed coaching/consulting from me, I will still be hanging around for as long as it takes to make sure that you are taken care of. In other words, while my public persona will more or less vanish, I’ll still be helping you privately and WILL NOT violate prior agreements. (NOTE: This includes “Social Media Money System” customers who are owed coaching calls with me.)

If you have any questions or concerns about any of this, please contact customer support at: support@drivingtraffic.com

…or by phone at: 512-600-4363

I appreciate your care and understanding and I wish each and every one of you great success in your future endeavors.

Sincerely,
Perry Belcher”

Wish you the best Perry – SearchEnginePro

Pitfalls of YouTube Video Sharing

This article is not a recant of my previous position on third party video hosting or video sharing such as YouTube, Revver, Google video, etc., but it is a modification on how third party video should be used. With that being said, third party video will almost always reach a larger audience than video that you host on your own server / website.

Here’s why I’ve modified my position slightly on third party video; The other day I received a call from a customer in shock when the office manager looked at the video for the first time. When the YouTube video completed it displayed some “similar or relevant” videos at the bottom of the clip. One clip was some guy zoomed in on his arm-pit trying to simulate someone sticking a finger in a rectum. They were mortified as a medical practice that a potential patient or client would see something completely unrelated to their practice.

While YouTube does allow you to turn this feature off, it doesn’t hide unrelated video content if the person clicks through to YouTube. Third party video does have a place, but I’m not sure the best place is on a website where you are trying to control what your visitor may or may not see.

Negative Factors – Video Sharing Services:

  • No control over what other videos your visitor or potential customer might see
  • Third party video gives your visitor an opportunity  to click off of your website
  • Potential loss of a customer due to click throughs.
  • Potentially exposing your customer(s) to illicit, provocative, racial, or insulting types of video content.

Unless YouTube, Revver, or some of the other major third party video hosting sites can better control the definition of “relevant videos” and what a user might be exposed to, I would say that each business needs to evaluate how it uses third party video hosting and whether or not the video placement is the right option for your specific website.

For my customer in particular I will end up making the video self hosted.

What negative experiences has your business experienced by using third party video hosting such as YouTube, Google video, Revver, BrightCove, DailyMotion, MySpace, Vimeo, etc? Share your opinion with our visitors.