This adMarketplace review is based on test that lasted just over 30 days beginning around June 18th, 2012 when I was first contacted by an adMarketplace representative. I informed my new rep that I’ve been contacted by many “alternative traffic source” companies and what my CPA target was. He assured me that it was possible to reach our desired CPA.
I was instructed to run a 30 day minimum test in which the first 15 days would be for data collection purposes and the last 15 days would be for making tweaks to reach target CPA. During the first 15 days of testing, our internal reporting showed that 83% of traffic coming from the adMarketPlace network bounced with duplicate clicks from the same IP addresses being evident in our reporting.
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I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.
I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.
This is why many folks are exploring “licensing”. A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I’m not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.
The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.
What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.