Socrates Theme Issues | SocratesTheme.com Outage

Today I attempted to view several sites that I have running on the Socrates Theme by Joel Comm and they took 30 + seconds to load if they loaded at all. This has been an ongoing issue so I decided to post something or look around on the Socrates Theme forum. I hit the home page, logged into the forum, and bamm! Here’s a screen shot:

As you can see, socratestheme.com is or was down. As of this writing site has not come back up.

I think there is an undisclosed issue regarding theme licensing and Joel’s server loads (just a guess)

Just to be sure, I checked some of my Socrates Themed sites and some of my other WordPress sites from two different Internet connections with static IPs on two different ISPs. Each time, my WP sites not using Socrates Theme loaded extremely fast while ST sites took 30 + seconds to load or did not load at all.

In the past when I’ve experienced this issue, I would attempt to open a Socrates theme site in Safari browser and would not have issues with loading. Today was different.

This is a major issue for Socrates theme owners if their site(s) must authenticate a license before a site can load. (Again, I’m drawing some conclusions, but it seems pretty obvious)

Joel typically puts out top notch stuff so I’m sure he and his team will get this resolved. But for now, those of us who are relying on our sites to load quickly and efficiently are out of luck today. It could be even worse if you are spending pay per click dollars and your site is not loading properly.

As soon as socratestheme.com comes back online I’m going to post in the support forum and will report back with resolution.

For now, I’ve switched this site back to my old them until the issue is resolved.

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Google Instant Search – Advertiser Issues

With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.

Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.

If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.

The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.

Lead Generation Services – Private CPA

Do you need more leads for your business? Are you looking to make 2010 the year you bring your website or business to the next level? If so, Search Engine Pro is happy to help you generate leads for your business.

Drop us a line to discuss your specific and unique lead generation needs.

How does it work? and what is a private CPA?

A private CPA = private cost per action arrangement between Search Engine Pro and you. We generate exclusive leads for your business or enterprise. There are no middlemen, CPA, or affiliate marketing companies in the middle.

Need to see some examples of our lead generation efforts? See: Lead Generation PPC

Best Internet Marketing Stategy

I was watching a video this evening from a Social Media marketing guy I respect, Perry Belcher. He is an up and coming player in the Social Media marketing space. In one of his latest video releases he mentioned some of the excuses he hears such as I don’t have time for Twitter or Facebook. He went on to say that if you don’t like Social Media, don’t do it.

Here’s the question it brought to mind for me as I received several emails this evening with some questions on Internet marketing. What is the “Best Internet Marketing Strategy”? We now have organic search engine optimization, Pay Per Click, Social Media, List marketing, Blogging, and the list goes on and on. Everyone who is a guru in their own space wants to sell books, videos, seminars, or software that relates to their specific area of expertise. The last thing someone needs is information overload. So where do you start? I say the answer varies based on different factors:

  • Every business or individual has different goals in mind for their website
  • Not every form of Internet marketing is ideal for everyone or every business
  • Do you like getting on camera?
  • What is your level of knowledge or expertise?
  • What kind of a budget do you have?
  • How much competition do you have?

So What’s The Right Answer?

The best Internet marketing strategy is the one that works for you, your company, and your personal goals for your website. Find two or three Internet marketers that you can trust. Find someone who is already successful in the area you are looking to succeed. Become a student. As an Internet marketer I always tell people that I’m a full-time student. There is always something new to learn. While Internet marketing changes every day, there are a few fundamentals that can give  you a good foundation and get you moving in the right direction.

Look for my next article as I explore some of the options for your best Internet marketing strategy and the pros and cons of each one.

The Funny Thing About Internet Gurus

The other day my son was reading a copy of Mike Filsaime’s “The Secrets To Building A 7 Figure Business Online / MarketingDotCom”. He read a section where the author Omar Martin talked about newbies to Internet marketing getting information overload. My son asked me; “Dad, do you have information overload? You can get information overload if you try to read too much stuff”.  I had to tell him the truth so I said YES.

I’ve been involved with Internet marketing since 1999. As a professional Internet marketer, there is always a new tip, trick, tool, method, or gadget that can help customers generate more traffic, visitors, conversions, or sales. As an Internet marketer school never stops. I’m acclimated to Information overload, it’s in my DNA. But for the business ownner or Internet newbie, Information overload can stop you in your tracks.

Here’s the issue I have with “The Big Internet Guru’s” – while most will tell you to pick one to three mentors and stick with them, they all sell, cross-sell, product launch one another’s products. Maybe I sign up for information on Frank Kern’s Mass Control 2.0, next thing I know, I’m getting an offer From Frank on Mike Filsaime’s Butterflymarketing 2.0. Don’t get me wrong, I respect everyone of these guys. It’s my job and responsibility to keep up with the latest trends, but I now read much of my Internet marketing peer’s email from my spam bin. Sign up for 10 guru’s email lists and multiply it by 10.

So where do you start? If I had to start all over again, I would start by seeking out a mentor(s) in your specific niche or area of Interest. Find a marketing mentor who has a proven track record in your field or area of interest. If you start signing up for emails from SEO gurus, Blog Gurus, Social Media gurus, or Video marketing gurus as a newbie you WILL end up with information overload.

What would I do next? Start with the basics. Whether you start with organic traffic, Pay Per Click, or Video marketing, start with one and see it through. Internet marketing is a bit like building a house. If you try to shingle the roof before you pour the foundation and frame the house, you’re likely to have some issues.

Here is a good resource for Adwords and good marketing fundamentals:

Perry MarshallDefinative Guide To Google AdWords – 5 day intro. great if you are interesting in learning more about Google Adwords / Pay Per Click marketing. Perry is a down to earth common sense guy and plugged into the latest information regarding Adwords marketing. I had the priviledge of taking part in his 4 Person Round Table in Chicago.

What’s Up With CPA Offers | Part 2

In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.

Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today,  two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.

Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?

How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?

Look for more results to come