Auto Dealers Turning Customers Away?

auto dealer internet leadsIf you are a sales manager at a dealership or a GM and you discovered that your salespeople we turning people away how would you react?

Let’s say a potential customer walked into your dealership and asked a salesperson about a 2010 victory red Camaro, but you sold it the day before or just hour before the prospect walked through the door…and the salesperson replies; Sorry, we just sold that vehicle, but thanks for stopping by.

The typical “sales” approach most dealerships would take would be to ask the prospect a few of the following questions:

  • We have a 2010 green Camaro or a 2011 victory red Camaro in stock now. Would you like to take a look at those vehicles?
  • Ask, are there any other vehicles we might be able to show you today?
  • If I can find you a 2010 victory red Camaro how soon would you be looking to purchase?

Most sales managers or GM’s would show a salesperson where the door is if they did not make some attempt to engage a visitor to their brick and mortar dealership…so why are some auto dealers turning online prospects away looking for used vehicles?

While working on a used car project recently, we discovered that many if not all used car dealers won’t accept a vehicle inquiry if they mark the vehicle for removal from their database. The visitor inquired about a specific vehicle, but the dealer won’t accept the prospect’s online inquiry because they already sold the vehicle possibly. What if the dealer had the same vehicle in the same color, or only a year or two off from the vehicle in question? The dealer will never know because they never let the prospect through the front door.

Most auto dealers would never do this to a customer walking through their front door, so why are auto dealers turning online customers away looking for used vehicles?

If a used car dealer crunched the numbers they would still have a respectable ROI for used vehicle inquiries while adding some names to their marketing list.

I’d be interested in hearing from used car dealers, General Managers, or even some owners to get your perspective on why you don’t want a used vehicle lead if it is marked for deletion from your database.

We’ve been working with auto dealers for five years helping them generate quality leads with a great ROI. Got questions about generating online leads for your store? Drop us a line and we’ll be happy to answer any questions you might have.

Social Media – Does it Work?

I found this testimonial recently on a site for a lead generation tool. The part I found funny was the fact that most of the folks selling social media marketing services claim you can replace pay per click and other forms of marketing.

This person utilized a $4000 lead generation tool to find potential customers for social media marketing services. If social media is so powerful, why didn’t this person just use social media to find new customers?

“After experimenting with XYZ lead generation tool for a while I finally struck Gold!
After completing a course on Social Media Marketing, I decided to search for prospects
in need of Social Media Marketing. With just one search, I scored 2 new clients. These 2
contracts alone paid for my investment in XYZ lead generation tool!” — B.R.

In a recent mastermind conference call with Perry Marshall and nearly 300 other participants, feedback was unanimous that savvy marketers use pay per click marketing over social media to generate consistent and measurable business results whether it be new sales, leads, or prospects.

With that being said, I still think social media has a role in marketing that should not be overlooked. The question is how much time do you allocate towards social media vs. other forms of online and offline marketing?

Care to see a demo of the lead generation tool? Visit Lead Evolution

Pitfalls of Social Media Marketing

Some might think it is all upside becoming a social media marketeer, but you need to real Perry Belcher’s farewell blog post in its entirety to understand what I’ve been saying from the beginning about social media marketing… Once you go high profile, it’s an all consuming task. Perry Belcher is taking his life back and going private. Perry is one of the most respected high-profile social media marketing trainers in this space so his thoughts are worth considering before you decide your company is going to rely entirely on social media to generate leads or prospects for your business.

Dear Friends,

Today I decided to end my career as an internet marketing trainer. I have told so many of my students that when your 1% unhappy it’s time to get out. Now it’s time to follow my own advice.

Over the last 18 months or so I have had the privilege to meet and work with some of the coolest, kindest, most generous people I have ever known. I have truly enjoyed sharing my knowledge of internet marketing and social media marketing with each and every one of you.

So why would I quit? There are several reasons, but here are a few…

First, training and coaching, for me, is an all encompassing business. I took on every client’s challenges as my own and and my time with my family has been very limited since I began on this path. I look very forward to focusing on just being dad and a husband for a while.

Secondly, while there are a great many people who have shown me a great deal of love, there are a few that have shown a heavy dose of hate and anger, partially because of my past. This group has unfortunately been much more vocal and harsh.

While I can take reasonable criticism, today I have concerns for my safety and the safety of family.

Third, I remembered that it’s much more fun and profitable to be a marketer than it is to teach internet marketing…a truth that someone had to hit me over the head to help me remember.

So, that being said I need to make a clean break….

I have asked that all my internet marketing training products be removed from the market.

I am in the process of removing all internet marketing related materials form my blogs.

Over the next bit of time I will be reverting my social media connections back to close personal friends.

I will have canceled all future internet marketing and social media speaking opportunities and will not accept new ones.

In short, I am taking my life back to private.

My current clients will be supported by Ryan Deiss’ company, Infomastery, but I will be creating no new internet marketing trainings and I have canceled all future speaking engagements regarding internet marketing.

For any current customers and clients who are still owed coaching/consulting from me, I will still be hanging around for as long as it takes to make sure that you are taken care of. In other words, while my public persona will more or less vanish, I’ll still be helping you privately and WILL NOT violate prior agreements. (NOTE: This includes “Social Media Money System” customers who are owed coaching calls with me.)

If you have any questions or concerns about any of this, please contact customer support at: support@drivingtraffic.com

…or by phone at: 512-600-4363

I appreciate your care and understanding and I wish each and every one of you great success in your future endeavors.

Sincerely,
Perry Belcher”

Wish you the best Perry – SearchEnginePro

What is Twitter?

Twitter is a micro blogging phenomenon and social network that allows users to tweet their followers with brief messages of just 140 characters or less. I consider it in a sense an instant messaging platform on steroids. While Twitter has numerous applications for many businesses and enterprises I’ve yet to honestly see it generate results for two of my accounts or niches. One account has been active since August 2008 and the other January 2009. What have I gotten primarily from these two twitter accounts? Twitter SPAM.

With that being said, There are Twitter users that have seen a huge impact from using Twitter. Doctors, dentists, teachers, trainers, and the list goes on. But does that mean Twitter is right for every business? Some Internet marketers are starting to question the validity of Twitter as a primary business tool. Why? It takes time commitment and persistence just like anything else. When you start to analyze the time and commitment it takes to use Twitter successfully, there may be other marketing tools that will give specific businesses a better ROI.

So, What is Twitter? A powerful communication tool that can help you gain new customers or prospects. A customer service tool, or whatever you can conjur with your imagination with respect to communicating instantly with those in Twitter land.

Since I’m an Internet marketer, I’ve got a Twitter account for nearly all of the niche markets I’m working or developing. I’ll continue to share results good or bad as they develop. Here’s some good news. I got my son started with a new niche just 4 days ago, and with just a couple of tweets got two companies that stepped up to offer us all the help we needed along with products, video, etc. The right niche can generate some immediate responseses that can be lucrative.

Are you new to Twitter? What are your thoughts? Comment below — Are you an experienced Twitter user? Share your comments with readers below.

Twitter Resources:

  • Twitter Rockstar – Authoritative Guide To Marketing Your Brand Or Niche With Twitter. 11 Video’s, 4 PDF’s, 2 Mindmaps, And A 20 Minute Audio Session, All Conveniently Located In A Members Area For Viewing Or Download
  • The Twitter Report – Learn How To Get Free Targeted Traffic From Twitter Using Ethical & Acceptable Marketing Practices
  • Twitter Traffic Machine – The System Explains How To Grow A Twitter Account Rapidly W/total Automation Via 5 Videos. In Video 6, We Then Show How Create A Viral Affiliate Business.
  • Twitter Decoded – Exploit The Power Of Twitter, The Most Popular Social Network Online. Tap Into An Automated Traffic Machine That Will Build Your Lists, Sell Your Products And Grow Your Following In 72 Hours Or Less!