We may think the tablet PC has only been around for a couple of years, but a recent article from eWeek shows 123 years of history in the making.
From an SEO / SEM perspective I’m excited about the future of online marketing on the go.
I think we will see more mobile SEO /SEM apps developed to do some of those hard-operations we typically run from a desktop or laptop.
I’m posting this article from my iPhone. Mobile devices and the slew of tablet devices hitting the market are only going to enhance social media applications.
What are your thoughts on tablet PC devices and how they will affect online marketing?
I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.
I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.
This is why many folks are exploring “licensing”. A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I’m not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.
The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.
What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.