Pitfalls of YouTube Video Sharing

This article is not a recant of my previous position on third party video hosting or video sharing such as YouTube, Revver, Google video, etc., but it is a modification on how third party video should be used. With that being said, third party video will almost always reach a larger audience than video that you host on your own server / website.

Here’s why I’ve modified my position slightly on third party video; The other day I received a call from a customer in shock when the office manager looked at the video for the first time. When the YouTube video completed it displayed some “similar or relevant” videos at the bottom of the clip. One clip was some guy zoomed in on his arm-pit trying to simulate someone sticking a finger in a rectum. They were mortified as a medical practice that a potential patient or client would see something completely unrelated to their practice.

While YouTube does allow you to turn this feature off, it doesn’t hide unrelated video content if the person clicks through to YouTube. Third party video does have a place, but I’m not sure the best place is on a website where you are trying to control what your visitor may or may not see.

Negative Factors – Video Sharing Services:

  • No control over what other videos your visitor or potential customer might see
  • Third party video gives your visitor an opportunity  to click off of your website
  • Potential loss of a customer due to click throughs.
  • Potentially exposing your customer(s) to illicit, provocative, racial, or insulting types of video content.

Unless YouTube, Revver, or some of the other major third party video hosting sites can better control the definition of “relevant videos” and what a user might be exposed to, I would say that each business needs to evaluate how it uses third party video hosting and whether or not the video placement is the right option for your specific website.

For my customer in particular I will end up making the video self hosted.

What negative experiences has your business experienced by using third party video hosting such as YouTube, Google video, Revver, BrightCove, DailyMotion, MySpace, Vimeo, etc? Share your opinion with our visitors.

Susan Boyle | Viral Video On Steriods

If you have not seen the Susan Boyle Video you’ve been living under a rock for the past week.

Susan Boyle was an unknown singer and unlikely contestant on Britains Got Talent. As she took the stage to fufill her mother’s dieing wish, Susan was mocked and bood for her wishful ambition of becoming a professional singer. Most of the rude comments and boos were edited from the video you can watch by clicking the link above. You see, Susan was judged before anyone heard her sing.

Susan Boyle’s story and inspiration has so caught on fire that in just about a week and as of this post her video has received over 16 million views and 89,000 comments with well wishes and encouragement to fufill her dreams. Folks, this is viral video marketing on steroids. In nearly the span of 24 hours alone the video received 10 million views.

Susan has litterally hundreds of fan sites that have popped up over night and requests to do an album as well as requests to come to the USA. This is the power of video. One video can change your life and potentially your business.

Will everyone that puts a video up  on YouTube, Revver, Vimeo, etc. receive 16 million + views or let alone 1 million? Probably not, but this is an incredible example of how a simple video can change a life and maybe even the world.