Go Niche Be #1 On Google

Idea #2 in Jon Smith’s book Be #1 on Google is to go “niche”

Have you ever heard this before? “No matter which search term I choose, my competitor is always number 1” What can I do?

In Jon’s example he explains the difference between targeting “toys” vs. “wooden toys” – I urge you to purchase his books to read more.

By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.

Exercise:  In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.

Utilizing niche keywords has been a key element of everything I do online.

Grab Jon’s books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.

See idea #1 – Be #1 On Google




Be #1 On Google

To start 2011 off different this year, I’m doing something I’ve never done. 2011 I’m going to be doing some book reviews, sharing insights, ideas, and open up some discussion on various search engine and online marketing books.

The first book I’m going to cover is “Be #1 On Google, by Jon Smith. He is also the author of  Grow Your Business With Google Adwords”.

You can purchase both of his books on Amazon using the links below:




In his book “Be #1 on Google” Jon Smith shares 52 ideas / tools to drive customers to your website. Each day, for the next 52 days, I’ll be sharing one of his tips / tools. I won’t dive into the content of each chapter…that’s why you’ll want to purchase of copy of your own, but I will share each tip he outlines. At the end, we’ll see if all the information he shares truly helps to move you closer to a #1 position on Google.

Tip #1:

Where do you rank right now?

This might seem pretty silly, but you’d be amazed at how many folks don’t even know if their domain name or website is actually showing up in Google. Why is Google so important? At the time of the writing of “Be #1 on Google”, 60% of all Internet searches are initiated on the big G.

Type in your domain name without the www. on the front end of it, and without the .com. Example: www.searchenginepro.net would be entered as “searchenginepro”. In this case, I happen to have the #1 spot for both “searchenginepro” and “search engine pro”. I guess I must have done something right 🙂

Jon then asks readers to type in the name of their best selling product, service, or industry. Are you on page 1, 2, or 3? or not at all? This is a basic starting point for many folks to determine if they are even anywhere near the top 30 rankings. For more information and tips, grab one or both of Jon’s books and read along.

Look for Tip #2 tomorrow