Define Unlimited Leads

I love all the likes and comments I’ve received from folks proclaiming to be #leadgurus – Looking at their profiles they make claims of #unlimitedleads – Over the past 8+ years I have generated nearly 1 million #leads for the #automotive sector and managed a $2.5 million annual #googleadwords budget…it’s much like fishing. You never know exactly how many leads you will generate on a given day and when you generate #qu

alityleads you can never fill the demand. So please define “unlimited leads” for a seasoned #leadgenerator – Is it 1,000 leads per day? Done that. Is it 10,000 leads per day? If you truly have unlimited leads what is your typical ROI? What is your average #conversionrate ? Those two factors are as equally important as the number of leads you can generate. Unlimited leads with a conversion rate of zero sucks, but 10 leads per day with a closing ratio of 30-50% is something you can build a #business from. So please…define unlimited leads and put some context around it or you are just a pedaler of snake oil.
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Social Media – Does it Work?

I found this testimonial recently on a site for a lead generation tool. The part I found funny was the fact that most of the folks selling social media marketing services claim you can replace pay per click and other forms of marketing.

This person utilized a $4000 lead generation tool to find potential customers for social media marketing services. If social media is so powerful, why didn’t this person just use social media to find new customers?

“After experimenting with XYZ lead generation tool for a while I finally struck Gold!
After completing a course on Social Media Marketing, I decided to search for prospects
in need of Social Media Marketing. With just one search, I scored 2 new clients. These 2
contracts alone paid for my investment in XYZ lead generation tool!” — B.R.

In a recent mastermind conference call with Perry Marshall and nearly 300 other participants, feedback was unanimous that savvy marketers use pay per click marketing over social media to generate consistent and measurable business results whether it be new sales, leads, or prospects.

With that being said, I still think social media has a role in marketing that should not be overlooked. The question is how much time do you allocate towards social media vs. other forms of online and offline marketing?

Care to see a demo of the lead generation tool? Visit Lead Evolution