Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Twitter Results on Google and Bing

Most know that Twitter results are now being displayed on Google and Bing. But how quickly do potential results appear? I did a quick test on both Google and Bing. See screen shots below for “watch olympics live online”

As you’ll see in the first screen shot, Google shows two results on my initial search.

twitter-results-google

On my second query, I first posted my search phrase in a tweet. The results are amazing. Google displayed my tweet in about 60 seconds (that’s fast!!)
Notice the Twitter post highlighted by yellow. Google shows the time in which the tweet was posted. Google also displays Twitter results in its SERPs / organic listings. Also, notice in my second search, Google displays Twitter results in an active news scroller. Google certainly does a better job at displaying Twitter search results than Bing. (see Bing results in last image)

twitter-indexed-google1

Bing Twitter results: While Bing did display my test tweet I’m not sure if Bind displayed it as quickly as Google. I’ll need to run another test or two.
One of the things I don’t care for in Bing Twitter results is that you need to know enough  to go to http://www.bing.com/twitter/ – The method that would seem to make the most for searchers is to just display Twitter results directly in SERPs as Google does. It also appears that Google results from Twitter are a bit more relevant than  (I’d like to hear your thoughts on this. Do you care if results show up in SERPs or on a dedicated page?)

twitter-results-bing

Search Engine Pro Super Bowl 2010 Announcement

With Super bowl 2010 nearly under way, look for a big announcement Sunday evening after the game or first thing Monday morning. I’ll be sharing some stats and screen shots here that might be a first. I’ll show some keyword comparisons and might change the way you think about your online advertising. Be sure to stop back Sunday evening or Monday morning at the latest.

Internet Marketing Gurus

Are you sick and tired of all the self proclaimed Internet marketing gurus? I am!

The final straw for me was about a week ago when I purchased a GMail secrets offer for $97 – Since I’m in the field; I invest money in all sorts of different products and marketing services that I like to test.

After testing this product out for nearly a week, I couldn’t replicate a single test as outlined in the video tutorial. Each time I contacted customer support it would take two days for me to get a one liner that didn’t answer my questions.

Additionally, none of the screen shots looked anything like what I use every day in my Google Adwords account / MCC. While I would have really liked to test out this potential insider secret for Gmail advertising, I just asked for a refund out of frustration and the lack of any real customer support.

In my testing, I found that normal settings in Adwords interface for the content network proved more successful in getting my ads to show up in Gmail than the tactics outlined in the video tutorial.

Over the course of the week I received numerous emails from other gurus promoting this product. I came to the realization that half of these Internet marketing gurus never test any of the products they promote. They just affiliate market something that another guru put out.

I also found several companies that I respect that recently began promoting products or services they’ve never tested. I’m not sure what value they are providing other than buy “this” product because so and so is a really good guy or gal.

Here’s what I’m proposing to do more of in 2010; provide “real” results for guru marketing tools with an honest assessment of how they did or didn’t work.

I’ll also contact customer support and see how long it takes for them to respond and then grade them on how well they respond to my support request.

What Internet tools, products or services have you used for your business and they did not perform as promised or the customer support was horrible? Share your stories with our visitors.

Mike Filsaime’s Butterfly Marketing 2.0 Launch Crash

As many of you might have been online for Mike Filsaime’s Butterfly Marketing  2.0 giveaway today, it has been a disasterous start. Many folks were following the pre-launch  via his site and doing a live broadcast using ustream.tv

During the pre-launch so many folks tried to order early that they crashed the server. I’ll be posting some video clips and screen shots later. There is much to be learned through watching this live broadcast and product launch, but the main point to take away is when you are dealing with technology, the Internet, and Web 2.0 anything can happen or go wrong.

Just as I started to post this message Mike Filsaime came on to alert everyone and apologize for taking Twitter down.

Stay tuned for more information on this product launch story.