Ok, so you were as excited as I was to update my iPhone 5 to the latest IOS version 7. Upon clicking the update button you get a popup with this notification:
There are purchased items on the iPhone *** that have not been transferred to your iTunes library. You should transfer these items to your iTunes library before updating this iPhone. Are you sure you want to continue?
A few iTunes versions ago you would see your device in the left hand side, but seems Apple has gone the way of Microsoft and they now love to continue re-arranging the GUI (graphical user interface) so we have to search for something simple. The above screenshot is current as of September 2013…so here’s the skinny:
Go to iTunes menu bar (top left) and select File>>>Devices>>>Transfer Purchases
What would be even more intuitive is for Apple to include button or link to do this automatically while the warning popup is glaring you in the face.
With the release of Google Instant Search (see image below) there seems to be much mixed emotion from pay per click advertisers. With Google counting and ad impression if a searcher pauses for three seconds; the amount of time it takes to sneeze or sip a cup of coffee, the advertiser is charged with an ad impression. One of my business associates saw normal impressions for a keyword go from 800,000 impressions per month to over 1.8 million impressions after Google Instant Search was launched. The net effect was it cut their click through rate in half (CTR) and nearly killed conversions for one of their bread and butter keywords.
Unfortunately, for me to do this test, the advertisers in the screenshot below were all charged with an ad impression. I’m guessing this has advertisers (including myself) scrambling to change up our pay per click advertising a bit. What I’m wondering though is how many Google Adwords advertisers are seeing their conversions and CTR (click through rate) drop since Google has implemented Instant Search.
If Google Instant Search has affected your business negatively, post a response below. Alternatively, if you have seen an increase or performance improvement in your pay per click advertising since the release of Instant Search we want to hear from you as well.
The other issue I’m wondering about is what do searchers think about all of the dynamic stuff going on in the background as you start to type in a keyword phrase? Do most users want to see organic and paid results instantly changing as they type in a keyword phrase. Share your thoughts below.
Microsoft Adcenter Desktop for Mac users update: A month or so ago I talked with my account rep regarding Adcenter desktop for Mac users. I was informed that Adcenter would not run on Windows being emulated on a Mac.
Fortunately, it’s my nature to try and attempt what others say cannot be done so I installed Adcenter Desktop on my Macbook Pro to see what would happen. I’m running VMWare Fusion and Windows XP Pro so that is the only configuration I can speak to accurately.
Here’s a screen shot to confirm that Adcenter Desktop is running on my Macbook:
I was able to successfully download my account. My next report will be on how well the functionality works. This is big news for Mac users utilizing Microsoft Adcenter for PPC advertising. I’ll also be contacting my rep to let her know that Adcenter desktop is working for me contrary to what her knowledge base says.
Are you a Mac user? Do you have Microsoft Adcenter Desktop running under any other configuration? Share your Adcenter Desktop story with our visitors.
Adcenter Desktop Error Message:(see two or three posts down) 9/2/10 post
Post Update 9/2/10:
With the announced cut-over date of mid October 2010 from Yahoo to Microsoft’s Adcenter, the push for advertisers to migrate their Yahoo PPC accounts over to Adcenter is certainly going to create more controversy as Mac users may try to install and use Adcenter desktop for the first time. This may also be an opportunity for Google to point out that they are operating system neutral supporting both Mac and PC users.
I need more Mac users to share information, success or failure in trying to implement Adcenter Desktop. If you do not plan to utilize Adcenter Desktop, what are your plans for managing large numbers of keywords?