This was a recent question submitted by a reader:
Q: Will Google split the non-hyphenated keywords in domain name?
A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.
With that being said, I still purchase numerous hyphenated domains each year for various reasons:
- A hyphenated domain is great for display URLs and pay per click advertising.
- A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
- Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising
This is odd article for me, but I want to make a point regarding the use of text and images on your website. Many folks embed their phone number or contact information in a header graphic or image on their website, but don’t post contact information anywhere in text for the search engines or folks using cell phones. More and more Internet users are using their cell phones with data to search for business listings. All the stats show cell phone use for browsing the Internet is increasing.
It only makes sense that you should put your phone number or contact information as text somewhere on your site. The other nice thing about this is that most cell phones detect a phone number displayed as text so the user only has to click on the phone number to dial the number they are trying to reach.
Here are two sites I like to visit, but notice how the phone number is embedded in an image leaving no way to simply click a number to reach the business.
I’ll give them both some link love here, but I think the point is clear. Don’t embed important information in a graphic unless you are intentionally trying to hide it.
As more and more cell phone users utilize their data connections to find businesses and listings online, it is imperative that website owner ensure that their websites are cell phone friendly.