Compete.com has written a whitebook / white-paper on Tracking Social Media ROI.
“In the past estimating Social Media ROI was acceptable.
Social Media is a fairly new communications medium and activity that is often considered to be “free” and available to everyone. With abundant free and low cost tools and platforms to create, promote, monitor and analyze social media content businesses and individuals, excited about what Social Media can do for them, too often assume that measurement of Social Media can be taken care of as more of an afterthought. ”
Get your copy of How To Track Social Media ROI today (click link)