How To Track Social Media ROI White-paper

Compete.com has written a whitebook / white-paper on Tracking Social Media ROI.

Excerpt:

“In the past estimating Social Media ROI was acceptable.

Social Media is a fairly new communications medium and activity that is often considered to be “free” and available to everyone. With abundant free and low cost tools and platforms to create, promote, monitor and analyze social media content businesses and individuals, excited about what Social Media can do for them, too often assume that measurement of Social Media can be taken care of as more of an afterthought. ”

Get your copy of How To Track Social Media ROI today (click link)

Social Media Freak: PubCon Dallas Live Test

Sat in on a live advanced seo tactics session yesterday at PubCon Dallas 2010.

The live test was done for “Social Media Freak” and the hope was that the test site for Giovanni.net would show up #1 in Google for the search term within a few minutes.

The test failed, but that does not mean the technique demonstrated does not work. The tester was able to demonstrate that the tactic works extremely well on other keywords he has tested. I need to go to lunch or play golf with the mystery dude wearing the sunglasses and Dallas Stars jersey. (seriously! let’s do lunch or golf)

You can follow conversation and follow up on the social media freak conversation here: http://search.twitter.com/search?q=social+media+freak

This was my first PubCon event and it was evident that there are differences of opinion among panelists, but that’s why we go. We all have the opportunity to experiment with different ideas and tactics to help our sites rank well.

Resources:

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