With Super bowl 2010 nearly under way, look for a big announcement Sunday evening after the game or first thing Monday morning. I’ll be sharing some stats and screen shots here that might be a first. I’ll show some keyword comparisons and might change the way you think about your online advertising. Be sure to stop back Sunday evening or Monday morning at the latest.
I’m sure i’m not the first one to see this, but it’s certainly the first time I’ve seen an active news scroller in Google search results. Just like many checking out to see what’s going on with Super Bowl 2010 I was surprised to see the “Latest results for super bowl 2010” (click link to see for your self) or take a look at the screen shot below.
I’m interested to see how many other search queries I can get this sliding news results window to show up for. One thing is for certain; Google is consistently adding new features to its search platform. If you run and search queries and see this scrolling window show up share your search query with our visitors below.
Enjoy Super Bowl 2010 – (This post sponsored by Community Auto Credit)
I’ll keep this story brief. A lesson I learned awhile back is not to fear competition, but fear execution. In 1999 I worked for a spin-off company from Cabletron Systems called Velocity Solutions. I was fortunate enough to work with some of the brightest engineers I’d ever worked with. I think it was a group of 25 of the best and brightest in computer networking.
We didn’t get promised funding, lost direction, and the in fighting started. By the time we figured out what business we were in, engineers started leaving and I got an offer for my next start up company here in Texas, IPOperations. We went through several iterations “etalk”, “cosurfer”, and finally after some litigation settled on IPOperations.
IPOperations was a victim to the Dot-Com crashes of 2000. We were pre-IPO; lost our funding, market focus, etc. With IPOperations, we were obsessed with watching what our competition had for pricing and never really got any momentum. Needless to say, we failed in the click to talk space, but found some success that came too late in setting up international VoIP traffic.
The lesson I walked away with from both of these start-up companies was competition is not nearly as important as proper execution of a good business plan. I’d gladly take any market with a lot of competition and an understanding of where I needed to execute better than my top competitors.
Consider the World Series in baseball, the Super Bowl, or the NBA championship; it all comes down to the two best teams. Which team ends up winning? Typically it’s the team that understood its competition and just executed on their game plan better than the other team.
So if you are displaced in this upside down economy and considering a business start-up or a new venture, look at where you can execute better than your potential competitors.
Don’t get so caught up in the details that you can’t get moving.