Fake Google Adwords Display URL

Fake Adwords Display URL? I did not think it was possible, but I finally ran across a Google Adwords ad using a fake display URL. I was looking for a Canon p-150 scanner. I thought I was going to land on BestBuy.com, but instead landed on a Weebly.com page which then redirected me to Amazon.com  (Check out the screen shots below)

While I won’t talk about the ethics of this or how Google missed a display URL that does not match a destination URL…this is some slick marketing. I doubt the individual or entity could be identified by anyone without a court subpoena.

Adwords Display URL

 

Fake Google Adwords Display URL

Directed me to a Weebly.com web page below.

 Adwords Display URL

Typically has to match up with the destination URL unless using a tracking service of some type.

Again, this is a pretty slick marketing tactic. I’m not sure if there is any legal precident of using a corporate domain / sub-domain name to fake out consumers into thinking they are going to a corporate website and then land on an affiliate page.

Once the cookie is loaded, the affiliate will get the sale if the visitor makes a purchase.

Have you run across fake Google Adwords display URLs? or do you use fake display URLs in your marketing? Any Internet attorneys that care to comment on any possible legal issues resulting from the use of this tactic? Comment below or sign up in top right hand corner of this page for email updates.

For more information on Google Adwords display URL policy – click link

Here’s interesting point with regard to Google’s display URL policy for Adwords. There is nothing covered regarding the use of false or misleading display URLs.

Social Media Freak: PubCon Dallas Live Test

Sat in on a live advanced seo tactics session yesterday at PubCon Dallas 2010.

The live test was done for “Social Media Freak” and the hope was that the test site for Giovanni.net would show up #1 in Google for the search term within a few minutes.

The test failed, but that does not mean the technique demonstrated does not work. The tester was able to demonstrate that the tactic works extremely well on other keywords he has tested. I need to go to lunch or play golf with the mystery dude wearing the sunglasses and Dallas Stars jersey. (seriously! let’s do lunch or golf)

You can follow conversation and follow up on the social media freak conversation here: http://search.twitter.com/search?q=social+media+freak

This was my first PubCon event and it was evident that there are differences of opinion among panelists, but that’s why we go. We all have the opportunity to experiment with different ideas and tactics to help our sites rank well.

Resources:

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