Social Media Freak: PubCon Dallas Live Test

Sat in on a live advanced seo tactics session yesterday at PubCon Dallas 2010.

The live test was done for “Social Media Freak” and the hope was that the test site for Giovanni.net would show up #1 in Google for the search term within a few minutes.

The test failed, but that does not mean the technique demonstrated does not work. The tester was able to demonstrate that the tactic works extremely well on other keywords he has tested. I need to go to lunch or play golf with the mystery dude wearing the sunglasses and Dallas Stars jersey. (seriously! let’s do lunch or golf)

You can follow conversation and follow up on the social media freak conversation here: http://search.twitter.com/search?q=social+media+freak

This was my first PubCon event and it was evident that there are differences of opinion among panelists, but that’s why we go. We all have the opportunity to experiment with different ideas and tactics to help our sites rank well.

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Affiliate Marketing Data

I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.

I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.

This is why many folks are exploring “licensing”. A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I’m not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.

The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.

What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.