Where Can I Find Good SEO Online Advertising?

Online Advertising Insights

I was in the middle of several projects and stopped to look at some of my web stats and noticed a keyword phrase that appears to on the rise; “search engine pro scam”

I received this email the other day relating to the same issue:

As a search engine marketing professional since 1998 I’ve seen the good and the ugly in online marketing. When people ask me what I do, I tell them I’m a full-time student of online marketing. Fact of the matter is that online marketing for those of us who do it for a living can be mind numbing at times. We need to sort out the fads, trends, and principles that stand the test of time.

Regarding search engine marketing scams, I’m amazed at how many emails I get from folks asking me to stop charging their cards or to stop service and they have no idea they are communicating with the wrong website / company.

Here is a thread I found related to the search engine pro scam real estate agents are talking about online:

search engine marketing scams online advertising

“Philip Roy” – says:

“I have had the same problem. I wish I knew a way to find a good SEO and advertising company but it seams like they are all full of it. Please let me know if you find a good one.”

“Dan Kennedy Homes” – says:

“Sadly, I’m experiencing the same thing.  Major rip off!”

I think folks get ripped off in their online advertising for several reasons:

  • Lacking knowledge – My best clients have a basic understanding of what SEO or paid advertising is.
  • Instant gratification – Folks want instant results and end up making poor decisions on how they spend their online marketing dollars.
  • Chasing the next big thing – There is a new next big thing on the Internet every 60 seconds. Start with the basics.
  • Cheap Mindset – We’ve gotten ourselves into a cultural mindset that everything can be outsourced for peanuts (I won’t bother to mention any of the sites here) – You get what you pay for.

Vince Curtis summed it up best – “NO Company can guarantee placement on Google except Google.”

I’ve been saying this for years. Additionally, Google and the other top search sites change algorithms on a regular basis. Any company that promises or guarantees a #1 spot on Google…. run!! Sure, someone can get you to the top temporarily, but it’s the basics that will help keep you there.

 Where to find good online advertising and SEO

If I knew nothing about SEO or online marketing I would start with some referrals. I’ve try to work with people I have some sort of connection with friend, business associate, etc. vs. some random person I found on Craigslist or a foreign country I can’t pronounce the name of. Another place I would look is a local SEO / SEM marketing group. Many major cities have local SEO / SEM marketing groups that meet regularly.

Don’t put too much stock into certifications… ask to see proof or results. Certificates are great to show some level of competency or understanding, but the ability to generate traffic and results that turn into profit are two different animals. I’ve personally managed over 2 million dollars in ad spend on Google Adwords and Bing while generating thousands of leads for auto dealers nation-wide, but I have yet to get Google Adwords or Microsoft Adcenter certifications.

What type of experience have you had with an SEO or online advertising company?

Share your story below.

Search Engine Pros Scam – Original article

Best Internet Marketing Stategy

I was watching a video this evening from a Social Media marketing guy I respect, Perry Belcher. He is an up and coming player in the Social Media marketing space. In one of his latest video releases he mentioned some of the excuses he hears such as I don’t have time for Twitter or Facebook. He went on to say that if you don’t like Social Media, don’t do it.

Here’s the question it brought to mind for me as I received several emails this evening with some questions on Internet marketing. What is the “Best Internet Marketing Strategy”? We now have organic search engine optimization, Pay Per Click, Social Media, List marketing, Blogging, and the list goes on and on. Everyone who is a guru in their own space wants to sell books, videos, seminars, or software that relates to their specific area of expertise. The last thing someone needs is information overload. So where do you start? I say the answer varies based on different factors:

  • Every business or individual has different goals in mind for their website
  • Not every form of Internet marketing is ideal for everyone or every business
  • Do you like getting on camera?
  • What is your level of knowledge or expertise?
  • What kind of a budget do you have?
  • How much competition do you have?

So What’s The Right Answer?

The best Internet marketing strategy is the one that works for you, your company, and your personal goals for your website. Find two or three Internet marketers that you can trust. Find someone who is already successful in the area you are looking to succeed. Become a student. As an Internet marketer I always tell people that I’m a full-time student. There is always something new to learn. While Internet marketing changes every day, there are a few fundamentals that can give  you a good foundation and get you moving in the right direction.

Look for my next article as I explore some of the options for your best Internet marketing strategy and the pros and cons of each one.