Search Engine Marketing Can Be Overwhelming

35The other day I had a conversation with a Realtor. He is an agent in the RE/MAX system, has a website and a slew of tools available for him to market his real estate business online. Here is what he said that struck a chord with me.

“I’ve got so many tools available for search engine marketing and promotion I’m overwhelmed”

As we continued our conversation, he was looking to me for help with some basics so he could see some incremental progress in his online marketing and lead generation.

60I think this is where many folks are today with their online marketing. There are so many tools and variations that it’s easy even for those of us who call this our profession to get bogged down in SEO/SEM tool testing rather than taking predictable steps each day to improve our search engine marketing presence or to reach a targeted and measurable goal. I’m going to document our progress from the initial set up of a new domain name and will share with visitors at least once per month some tips and ideas for keeping it simple to prevent search engine marketing overload.

Are you a small business owner overwhelmed with all the tools available to market and promote your business online? If so, share your story or thoughts with our visitors.

Why Good Domain Names Are Critical To Your Business

We all know that good domain names are important to your business. I’ll take it a step further and say it’s even critical.

While there is much debate on search engine marketing tactics, SEO, PPC strategies or Pay Per Click strategies for those of you still learning the acronyms; One thing is clear. The industry has sort of leveled off with respect to tools and information. We all know how to spy one another’s Adword campaigns, we can scrape sites for keywords. So from that perspective, the folks that do this professionally understand most of the tools and tricks of the trade.

So where does that leave us? With a level playing field, I believe at the end of the day it comes back down to the domain or domain names you choose to represent your business. If  you’ve got two competing Google Adword ads and one has a display URL / Landing page URL of somereallygoofylongdomainname.info vs. mypowerdomain.com ultimately ads and marketing with winning domain names will play a key role in having that slight advantage in a day when everything is visible when it comes to online marketing.

What are your thoughts? Have you secured the perfect domain name for your product or service? Share with our visitors