The Problem With Review Sites

Review sites can be a great source of information with reviews from actual customers or feedback on a product, service, or type of business. However,  a general trend is that a website owner develops and promotes a review site; Some have real information while others may have artificially generated data. In some verticals, competitors will create false or bogus reviews for their competition.

The problem that exists with some review sites is they turn out to be a form of online extortion for businesses that show up or get listed. Once a review site gains some traction in a particular market or niche, they are typically marketed to the businesses in that niche under the auspices of pay, or you won’t be able to manage or contest anything negative that might show up as a review or rating.

With the advent of review and rating sites and the growth of social media; a new industry call Online Reputation Management has been created. Companies that perform reputation management services will work with various rating, review or social media sites to bury or remove negative online information.

Has your business been unfairly characterized or slandered on a review or ratings site? Share your story with our readers below. Have you dealt with a review or ratings site that wanted you to pay before you could negative information about your company?

Frosty The Snowman Visits Dallas | Search Engine Marketing?

Today the Dallas Fort Worth area had the pleasure of being visited by Frosty the Snowman along with more than four inches of snow in some places. Since it is uncommon for us to get snow in the Dallas Fort Worth area; it’s a big deal when it does. Below you can see some photos of my son and daughter with a friend visiting with Frosty. So you’re probably wondering at this point, what does snow in Dallas Texas and Frosty the Snowman have to do with Internet marketing.

Here’s the connection; Everyday there are local, national and global events or occurrences that are blog and newsworthy. By writing an article or providing some valuable insight or perspective, you could generate additional clicks to your website.

If you’re not taking advantage of breaking news and events, you’re probably missing out on some potential traffic. Don’t worry; you may not need to do a bunch of writing. There is a market emerging for sponsored blog posts or articles. I’m doing some research on this now so I’ll post results of what I find later, but we will certainly be providing a venue on SearchEnginePro and some of our other sites for sponsorship of our articles and posts.

So whether you actually write the article or pay to sponsor one, you can get in on the immediate buzz of breaking news by sponsoring posts on someone else’s site or blog. This will give you valued back links to your site.

While we are enjoying a bit of snow here in the Dallas, TX area; Washington DC and the eastern seaboard are bracing for another winter blast that could have them buried in snow for a couple of months.

So how do you tie it together? Let’s say for example we’re talking about my favorite auto service center here in the Dallas area, Christian Brothers Automotive. They might write some articles or create buzz because of the weather we are having.

  • Loosing traction in the Dallas snow? Bring your vehicle in for a free tire inspection.
  • Are your tires ready for snow in Dallas? You could write and article on the importance of good traction and how to check for excessive tire wear.

I’m sure you get the point. There are many ways to take advantage of daily or upcoming events that will generate buzz and bring additional traffic to your website.

Until the next post, say hi to Frosty if you see him in your neighborhood.

(This post has been sponsored by Auto Loan provider Community Auto Credit)

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Breaking News: This Just In – Best Snowman Photo in Dallas, Texas

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This is an example of the type of buzz you can create with a little bit of effort. So what’s going on in your community or neighborhood today? Is there any breaking news affecting your industry, the country or the globe? Special thanks to Jason Sickles, Editor with Dallas Morning News.