We’ve recently broke in the the Google Adwords million dollar club. While it’s taken us some time to reach this goal there are companies that spend a million+ on Google Adwords advertising each month.
Here’s a small screen shot from our account below>>>
If you are looking to get traffic to your website, advertising with Google Adwords is the fastest way to do it. You can set up an account, load it with funds from your credit card and then start getting traffic in as little as 15 minutes. We’ve had our ups and downs with Adwords, but we’ve been profitable.
I’m in the process of getting my referral codes from Google to give potential new advertisers anywhere from a $50-$100 credit for setting up a new Adwords account.
Want to get the most out of Adwords? Perry Marshall wrote the first book on Google Adwords. You can get a copy of his book here:
What is Google Adwords?
Google Adwords is essentially an auction style of bidding on specific keywords for placement on Google SERPs – Search Engine Results Page(s) Check out the screen-shot below:
Click image to enlarge
Idea #2 in Jon Smith’s book Be #1 on Google is to go “niche”
Have you ever heard this before? “No matter which search term I choose, my competitor is always number 1” What can I do?
In Jon’s example he explains the difference between targeting “toys” vs. “wooden toys” – I urge you to purchase his books to read more.
By niche targeting, Jon was able to get more traffic and increased his sales because he was attracting the right customers. His conversion ratios went up.
Exercise: In your opinion, right now, what are the top three keywords you think are most important to your site? Got em? Forget them for now. Jon recommends creating a list of 10 keywords that are the next most important. These are your niche keywords. I typically create a list of 10-20 keywords and use that as my starting point.
Utilizing niche keywords has been a key element of everything I do online.
Grab Jon’s books and read more on his remaining 50 ideas to put you at the top of Google. Look for idea #3 tomorrow.
See idea #1 – Be #1 On Google
I thought I would post a follow up to a recent article I posted regarding Commission Junction performance. Over the weekend I ran a test on one of our own offers replacing a top performing Hydra Network offer. What was the result? A mind-blowing 59% conversion rate. Of all the traffic that hit our thank you page for our test site, 59% of that traffic converted on the thank you page offer. This beat out the highest performing affiliate offer to date that converted at 26%.
I will monitor results for the next couple of weeks and report back with findings and an averaged conversion rate over the duration of testing. What does this demonstrate? Affiliate offers may not convert as well as your own offer. While affiliate offers are convenient, you loose control of conversions and accountability if the affiliate partner will not let you put a tracking pixel on their site. We have seen affiliate offers swing between 3% and 26% conversion rates on average.
This is why many folks are exploring “licensing”. A term for contracting directly with a partner to generate leads, sales, traffic, vs. going through an affiliate management company such as Click Bank or Commission Junction. I’m not condemning Click Bank of Commission Junction because they surely have made many folks a bunch of money.
The bottom line is this. If you are not looking at and measuring your conversion rates, you are leaving money on the table.
What are your thoughts on affiliate offers through some of the major affiliate management companies? Share your thoughts and findings with our visitors.
In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.
Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today, two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.
Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?
How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?
Look for more results to come