While recently attending the 2012 International LCT Show in Las Vegas I repeatedly saw a local advertisement with a QR code in the TV ad.
The only other ad I’ve seen using a QR code in the TV ad is one from GoDaddy. Am I missing something? I love what QR codes can do for marketing when used correctly on print ads, a business card, menu, or even a website, but I’m scratching my head on this one.
Honestly, when I saw the GoDaddy commercial and the QR code, I tried to the best of my ability to whip out my iPhone 4s, enter in my four-digit password, scroll to my QR code reader, and then scan the QR code on the TV ad. Danica Patrick is a slight distraction as well breaking my focus on the task at hand.
The only way I was able to even snap I photo of the local ad in Vegas was while working late one night I left my camera on / ready whenever commercials started to run.
How does Godaddy or any other TV advertiser expect a person to whip out a smart phone and scan a QR code on a TV screen in 30 seconds or less? One person I talked with mentioned it might be good for folks using TIVO; If that’s what users had in mind it seems like very weak argument for implementing QR codes.
What are your thoughts? Would you ever try to scan a QR code on a TV ad? Do you think you can get your phone out fast enough? Share your comments on QR Codes in TV ads below.
Also check out this other article I found regarding