If you have not seen the Wedding Dance Video (click link) it’s another great example of how well viral video and / or viral video marketing can work. This Minnesota couple probably had no idea that their very creative and fun wedding entrance dance would garner over 9 million views in just one week.
You never know which video, funny or creative moment will capture the hearts and minds of the entire planet. We are no longer talking about local, regional, or even nation-wide reach. Viral video marketing can reach the entire planet.
As in the case of Evian, the French mineral water bottler, they probably had no idea how fast their Evian roller babies / roller-skating babies video would reach a global audience at over 8 million views as of this post. Look at all the free promotion Evian received before they spent a single dollar on tv advertising. Viral video can generate tons of free traffic to your product or message. So before you throw in the towel on your Internet marketing efforts be sure to dust off that camcorder and try something creative.
Viral video can be extremely powerful and is just one example of why you should consider video to help promote your business online and offline.
11/22/09 – JK Wedding Dance Video Update: As of Nov. 09 the JK Wedding Video has been viewed 32 million times. You never know what video creation you come up with might go viral. Get out that video camera and start recording.