Justine Ezarik – iJustine | Who is She?

This is probably my first article about a specific person I like to follow on the web and probably won’t be my last. If you have not heard or seen Justine Ezarik aka iJustine on the Internet you’ve need to get out from under your rock or stop playing farmville.

Justine is an internet phenomenon with over 1 million followers on Twitter and a world wide audience and over 25 million video views. Justine Ezarik is known as a lifecaster and has produced over 200 videos with a comic style all her own.

From a marketing perspective (going to be repetitive  here) it shows you the power of online video, viral video marketing, and social media and what can happen when you have a creative streak. Justine is not just a pretty blond with a Youtube channel; She’s an accomplished graphic designer, web developer, and video editor. Here favorite food is ketchup. (Maybe that’s where she gets all her creativity)

So whether you’re  just starting out with video or your own Youtube channel or you’ve got some brainy idea you need to try; I’m sure iJustine will give you some ideas and much needed comic relief.

Here are some links for Justine Ezarik and a few videos if you need some inspiration:

PCJustine Video

Crush on iJustine

iJustine Serenade

Ask iJ

Have you watched any iJustine video? if so, what’s your favorite one. Comment below. What other sites or video channels give you creative ideas or comedy relief?

Viral Video – JK Wedding Dance

If you have not seen the Wedding Dance Video (click link) it’s another great example of how well viral video and / or viral video marketing can work. This Minnesota couple probably had no idea that their very creative and fun wedding entrance dance would garner over 9 million views in just one week.

You never know which video, funny or creative moment will capture the hearts and minds of the entire planet. We are no longer talking about local, regional, or even nation-wide reach.  Viral video marketing can reach the entire planet.

As in the case of Evian, the French mineral water bottler, they probably had no idea how fast their Evian roller babies / roller-skating babies video would reach a global audience at over 8 million views as of this post. Look at all the free promotion Evian received before they spent a single dollar on tv advertising. Viral video can generate tons of free traffic to your product or message. So before you throw in the towel on your Internet marketing efforts be sure to dust off that camcorder and try something creative.

Viral video can be extremely powerful and is just one example of why you should consider video to help promote your business online and offline.

11/22/09JK Wedding Dance Video Update: As of Nov. 09 the JK Wedding Video has been viewed 32 million times. You never know what video creation you come up with might go viral. Get out that video camera and start recording.

Susan Boyle | Viral Video On Steriods

If you have not seen the Susan Boyle Video you’ve been living under a rock for the past week.

Susan Boyle was an unknown singer and unlikely contestant on Britains Got Talent. As she took the stage to fufill her mother’s dieing wish, Susan was mocked and bood for her wishful ambition of becoming a professional singer. Most of the rude comments and boos were edited from the video you can watch by clicking the link above. You see, Susan was judged before anyone heard her sing.

Susan Boyle’s story and inspiration has so caught on fire that in just about a week and as of this post her video has received over 16 million views and 89,000 comments with well wishes and encouragement to fufill her dreams. Folks, this is viral video marketing on steroids. In nearly the span of 24 hours alone the video received 10 million views.

Susan has litterally hundreds of fan sites that have popped up over night and requests to do an album as well as requests to come to the USA. This is the power of video. One video can change your life and potentially your business.

Will everyone that puts a video up  on YouTube, Revver, Vimeo, etc. receive 16 million + views or let alone 1 million? Probably not, but this is an incredible example of how a simple video can change a life and maybe even the world.