Will Google Split Non-hyphenated Keywords In Domain Name?

This was a recent question submitted by a reader:

Q: Will Google split the non-hyphenated keywords in domain name?

A: Yes, Google was actually one of the first search engines to do this. Now Bing and Yahoo also have the ability recognize separate keywords in a non-hyphenated domain name.

With that being said, I still purchase numerous hyphenated domains each year for various reasons:

  1. A hyphenated domain is great for display URLs and pay per click advertising.
  2. A hyphenated domain can rank just as well as a non hyphenated domain name. (The major consideration is whether or not you are targeting search traffic or type-in traffic.)
  3. Hyphenated domains are easier to read and can give you an extra advertising line when used as your display URL in your PPC advertising

Facebook Overtakes Yahoo

News today revealed that Facebook has overtaken Yahoo as the number two most visited site in the US only second to Google. Results were reported by compete.com

Yahoo was once the most visited website in the US until it lost that title to Google. Below is a screen shot of results reported by compete.com

facebook-vs-yahoo

What’s Up With CPA Offers | Part 2

In my previous post “What’s Up With CPA Offers” I raised the question of possible fraud on the part of the affiliate offer provider. After all, it’s a known fact in the industry that companies that provide affiliate offers will instinctively try to figure out how an affiliate is getting traffic and then take measures to cut the affiliate out all together. This is especially true with affiliates that use Google Adwords, Yahoo, and MSN PPC, and is why it is important to cloak affiliate URLs.

Today has shown an interesting turn of events as I emailed one of the CPA networks this week and brought up the potential issue of some type of affiliate fraud. AMAZINGLY today,  two campaigns that were at 15% and 5% conversions yesterday have jumped to 28% and 37% conversion rates. The later had never gone over 10% a conversion rate and never more than one conversion in a day. Today this offer is at 3 conversions at over $30 each and still a long day ahead.

Is it possible that CPA networks have the ability to skim traffic or throttle conversions? While it has only been one day, the timing of my email certainly raises suspicions. So the question now becomes, why would CPA networks throttle or control the number of conversions? Can a CPA network divert or skim some extra cash by essentially taking traffic from affiliates?

How may affiliate marketers or folks doing CPA offers have seen a similar trend in their numbers?

Look for more results to come

Yahoo Marketing Conversion Reports | What’s Wrong Now?

Getting ready to call my Yahoo marketing rep. Yahoo is again showing business customers that they may not be able to keep up and compete with Google Adwords marketing.

Last week Yahoo marketing / PPC reporting starting running behind. As of this writing, Yahoo conversion reports are off by over three days. My particular report shows 4/10/09 10:45AM. It is now 4/13/09 7:30PM CST.

Again, this is my major complaint and it should also be the major complaint of all Yahoo business customers. How can a business know whether it is making money, conversions, or loosing money if Yahoo conversion reporting is not working or off by three days? If companies loose money during the days when Yahoo reporting is off, will Yahoo reimburse companies if they loose money while reporting is off?

How far off is your Yahoo reporting? Have you talked with our Yahoo rep? Share your story or report with other readers.