The Importance of Domain Name Selection

on 10 February 2010  Domain Names  Bad Credit, Competitor, Dallas Website, Domain Name, Exact Name, Google, Google Yahoo, Hyphens, Internet Searcher, Jonathan, Jonathan Mizel, Keyword Domain, Keyword Domains, Long Time, Major Search Engines, Marketing Campaigns, Name Selection, Personal Car Shopper, Ppc Marketing, Search Terms, Supp, Time Today, Virtual Real Estate, Website Domains

I was on a call a couple of weeks ago with Perry Marshall and Jonathan Mizel. Jonathan brought up an interesting point that I've been talking about for a long time.

Today, everything you do online can be copied. Your content, your Google Adwords campaigns, etc. There's not much you can hide or that cannot be reverse engineered. The one thing a competitor cannot take from you is A Good Domain Name. A well thought out or unique domain name can make a big difference in the amount of traffic you receive to your website.

Here are a few examples: (no hyphens - geo-targeted)

While the above domains may not include the exact name of your business they are still valuable as they can insulate your primary domain or can be used as your primary domain. These are also considered keyword domains as they contain actual search terms that an internet searcher might query. If you can match a keyword domain with good content, you are literally guaranteed top ten placement with the major search engines.

Another form of the same type of keyword that many overlook are hyphenated keywords. Hyphenated keywords can do just as well as a non hyphenated keyword, but they are also really good for use in Adwords or PPC marketing campaigns. They are great for testing / split testing ad copy and also act as an extra line in your advertising as the display URL. (e.g. Personal-Car-Shopper.com, We-Approve-Any-Credit.com, etc.) your display URL can expand or enhance your ad message.

Here are a few examples: (hyphenated domains geo-targeted and ad focused)

  • Texas-Real-Estate.com
  • Personal-Car-Shopper.com
  • Dallas-Website-Hosting.com
  • We-Approve-Bad-Credit.com
  • Certified-Diving-Trainers.com

As you can see a hyphenated domain name provides a readable additional line in your Adwords or other PPC campaigns.

In addition to being unique to your business and your website, domains are like virtual real estate. They can increase your marketing and provide additional value to your business. Just like real estate there is a limited supply. No matter how much a competitor might try to copy your website or your Pay Per Click ads, they can't take a good domain name that you've registered for your business.

Notice how the add below with the keyword rich domain name is a bold green. It actually makes the ad stand out from all the other ads. You can get as creative as you want with display URLs.

If you haven't registered any keyword rich ad focused domains for your business you might want to consider it... You might uncover a gem that will increase traffic and branding for your website.

Don't want to do your own keyword research? We'll be happy to do the work for you. Just use our contact form and let us know.