Review sites can be a great source of information with reviews from actual customers or feedback on a product, service, or type of business. However, a general trend is that a website owner develops and promotes a review site; Some have real information while others may have artificially generated data. In some verticals, competitors will create false or bogus reviews for their competition.
The problem that exists with some review sites is they turn out to be a form of online extortion for businesses that show up or get listed. Once a review site gains some traction in a particular market or niche, they are typically marketed to the businesses in that niche under the auspices of pay, or you won't be able to manage or contest anything negative that might show up as a review or rating.
With the advent of review and rating sites and the growth of social media; a new industry call Online Reputation Management has been created. Companies that perform reputation management services will work with various rating, review or social media sites to bury or remove negative online information.
Has your business been unfairly characterized or slandered on a review or ratings site? Share your story with our readers below. Have you dealt with a review or ratings site that wanted you to pay before you could negative information about your company?