Last night I did something I have not done in quite some time...I was looking for potential #website gigs on #craigslist - I did find a few that looked interesting, something jumped out at me that #businesses and people have not figured out...While literally anyone can build a #website - There are services like Wix that have made it drag and drop simple. But there are two critical elements being severely overlooked; #websitetraffic and #conversions - A website without traffic or visitors is like a billboard in the desert, and a website that cannot convert that traffic to your end objective is useless. Think about it..would you trust a builder that said they could build you a house for $2000 or forgot to factor in doors, windows, or plumbing? Building a website without giving thought to getting visitors or converting that traffic is poor planning and a waste of time and resources. There are many amazing website designers that can create some works of art, but haven't a clue about getting or converting traffic. Same reason you go see a specialist vs your general practitioner for a problem with your heart. If your website strategy or current webmaster has no planning for getting and converting your visitors...It's time to TERMINATE them. If you want more traffic and converted sales or leads through your website and online efforts, let's talk about your goals for 2016. I'll Be Back with more information like this in 2016.