This is probably a topic not many have touched on, but having worked with CPA offers for over a year now I’ve noticed a trend. Whenever we start off with a new CPA offer the conversion rates are terrific. We have a CPA offer that has been converting as high as 30%. The honeymoon is however over and the trend has set in. We are now nose diving to 10% conversions rates.
Now I’m not going to accuse anyone of fraud or pulling some kind of shenanigans, but I’m betting folks that pay out on some CPA offers don’t like paying out those commissions. How hard is it to learn the IP address of a particular affiliate sending traffic and then start pulling some black hat magic to capture the customer information without paying the affiliate on the conversion? I’ll bet donuts to dollars this happens, but affiliates are too busy to figure it out or inquire.
Are you making money with CPA offers? Have you seen or experienced CPA fraud? Share your experience with our readers.
For those that might be thinking our drop in conversions are due to spikes in traffic or visitors, all of our CPA offers are on the back-end of our product / service thank you page(s). It’s always a percentage of our exit traffic. So for an exit page offer to convert at 25%+ over a 30 day period and then tank to 10% the following month consistently tells me that someone is up to something.