We all know that good domain names are important to your business. I'll take it a step further and say it's even critical.
While there is much debate on search engine marketing tactics, SEO, PPC strategies or Pay Per Click strategies for those of you still learning the acronyms; One thing is clear. The industry has sort of leveled off with respect to tools and information. We all know how to spy one another's Adword campaigns, we can scrape sites for keywords. So from that perspective, the folks that do this professionally understand most of the tools and tricks of the trade.
So where does that leave us? With a level playing field, I believe at the end of the day it comes back down to the domain or domain names you choose to represent your business. If you've got two competing Google Adword ads and one has a display URL / Landing page URL of somereallygoofylongdomainname.info vs. mypowerdomain.com ultimately ads and marketing with winning domain names will play a key role in having that slight advantage in a day when everything is visible when it comes to online marketing.
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