Yahoo Marketing Conversion Reports | What’s Wrong Now?

Getting ready to call my Yahoo marketing rep. Yahoo is again showing business customers that they may not be able to keep up and compete with Google Adwords marketing.

Last week Yahoo marketing / PPC reporting starting running behind. As of this writing, Yahoo conversion reports are off by over three days. My particular report shows 4/10/09 10:45AM. It is now 4/13/09 7:30PM CST.

Again, this is my major complaint and it should also be the major complaint of all Yahoo business customers. How can a business know whether it is making money, conversions, or loosing money if Yahoo conversion reporting is not working or off by three days? If companies loose money during the days when Yahoo reporting is off, will Yahoo reimburse companies if they loose money while reporting is off?

How far off is your Yahoo reporting? Have you talked with our Yahoo rep? Share your story or report with other readers.